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Building, acquiring & connecting the premier brands in fitness & sport lifestyle11-50 Employees
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Building, acquiring & connecting the premier brands in fitness & sport lifestyle
Leveraging a centralized technology platform and operating capabilities, FitLab is building, acquiring & connecting the premier brands in fitness & sport lifestyle, a fast-growing $400+ billion market cluster, comprised of digital fitness, fitness studios, mass participation events, fitness apparel, fitness equipment and nutritional supplements. Our current brands include:

Electric: legendary sport lifestyle eyewear and accessories brand that has been bringing consumers Style That Performs for 20 years.

McGregor FAST: the Fighter Aerobic/Anaerobic System of Training, developed by the king of MMA, Conor McGregor, and his team of elite performance coaches to bring sport-science coaching to the world.

XPT: founded by the first couple of human performance, iconic waterman Laird Hamilton and legendary volleyball player Gabby Reece, XPT is the world’s most advanced performance system.
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Co-founder & Co-CEO @FitLab // Investor & board member @Freeletics, @Momentous, @RPM Training Co. & more // Co-founder @ Mayweather Boxing + Fitness // Previously @ NeV // Berkeley & Wharton grad // Martial artist & boardrider // Italian American.
Brian Kirkbride
Avatar for Brian Kirkbride
Co-Founder & Co-CEO at FitLab // Previously at Nike, Highland Capital Partners & Thomas Weisel Partners // Board Member at Freeletics, Momentous & RPM Training.
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