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Canada's premier boutique for cycling and running, built around community11-50 Employees
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Canada's premier boutique for cycling and running, built around community
Enroute is a multi-brand boutique retail company built around one idea: the best sporting goods stores are community hubs first, retailers second.
We operate two distinct brands out of Metro Vancouver — enroute.cc, North America's leading destination for performance cycling apparel and equipment, and enroute.run, a curated running store in Richmond built around local athletes and run culture.
We carry the world's best brands — MAAP, Pas Normal Studios, Assos, ASICS, On Running, Arc'teryx — selected with the same obsession our customers bring to their sport. Our stores aren't transactional. They're spaces where people discover what they're capable of.
Founded by former professional cyclist Sebastian Salas, Enroute was built from the ground up without outside investment. We opened enroute.cc two weeks before a global pandemic shut us down, survived, and came out the other side with a loyal community and a second location. We're now targeting $10M in revenue across both brands and building the technology and team to match our ambitions.
Beyond retail, we're investing in technology — including our own community app that connects cyclists and runners to group rides, events, and each other. We believe the future of specialty retail is physical experience plus digital community, and we're building both.
If you want to work somewhere that takes product seriously, treats customers like athletes, and moves fast — this is it.
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Sebastian Salas
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Valuation

$0

Funded over

1 round

Latest round

Pre-Seed (Jan 2023)

Equity benefits

Commuter benefits

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