Designalytics careers

Design is the essence of consumer branding, yet big brands have dismissed its power and mismanaged it for decades, thanks to the absence of readily available or reliable performance metrics. Subjectivity, fear, creative compromise, and truly unreliable "gold standard" stage-gate tools have resulted in seemingly random outcomes for redesigns, contributing to the misperception that design has little or no impact on brand growth.

And now, the industry is facing unprecedented disruption to its growth due to massive changes in retail, media fragmentation, evolving consumer sensibilities, and COVID-19. Design is responsible for the survival of many challenger brands; it fuels growth for retailers by changing consumer perceptions of value-priced products; and it helps large CPG manufacturers launch more successful innovations while defending their legacy brands.

By creating a SaaS platform that evaluates current design performance and assesses pre-market designs with an unprecedented combination of reliability, speed, and affordability, Designalytics is poised to transform the CPG branding industry.

In stark contrast to the consultative, project-based approach of yesterday, Designalytics is a software and automation-driven SaaS business that cuts design process costs, time, and effort in half while assuring a massive return on design investment with 95% reliability.

In its first year of operations, Designalytics has attracted 20 global CPG clients including AB InBev, Procter & Gamble, Colgate-Palmolive, SC Johnson, Clorox, KraftHeinz, Kellogg's, General Mills, Kimberly Clark, Keurig Dr. Pepper, Campbell's, and many more.