Answer Engine Optimization (AEO)

AEO SPECIALIST
Answer Engine Optimization

OPEN ROLE · FULL-TIME

We're hiring an AEO Specialist to make Steinn AI Labs the company AI assistants name when buyers ask who can build their AI product.

JOB DETAILS:
Title: AEO (Answer Engine Optimization) Specialist
Company: Steinn AI Labs Limited,
DIFC · Steinn Labs Private Limited, Pune
Location Dubai, UAE or Pune, India (hybrid)
Type: Full-time
Reports to: Abhishek Muley, Founder & Managing Director
Works with: Founders, engineering leads, sales (SDRs), design
Experience: 3–6 years in SEO, content strategy or growth, with at least 1 year focused on AI search / AEO / GEO

About Steinn Labs:
Steinn Labs is a technology partner for AI-first companies and for businesses becoming AI-native. We're headquartered in Dubai's DIFC with our engineering team in Pune.

We design and ship real products for B2B and B2C companies: AI agents and copilots, RAG and multi-agent systems, governance and security tooling, and the full-stack software around them. Our clients range from early-stage founders to regulated fintechs and enterprise engineering teams, and we embed our engineers directly into client teams through Orbit, our AI engineering augmentation offering.

We're a small, engineering-led team. Founded eight years ago as a software company, we've spent the last two building AI systems in production. We publish technical Blueprints and prefer substance over hype.

About the role:
Our buyers increasingly start their search by asking ChatGPT, Perplexity, Gemini, Claude, Copilot or Google AI Overviews who can build their AI product. You'll own making sure Steinn Labs shows up in those answers, is described accurately, and gets cited as a credible source.

This is not a keyword-stuffing job. It sits between content, technical SEO, PR and product marketing. You'll work closely with our engineers to turn real delivery work (case studies, Blueprints, architecture write-ups) into content that answer engines trust and quote, across both our regional sites: steinnlabs.ae for the UAE and steinnlabs.com for India and global.

What you'll do:

1. Visibility and measurement
2. Build and maintain a prompt set of the real questions our buyers ask (e.g. "best AI development company in Dubai", "who can build a DIFC-compliant AI agent") and track how often Steinn Labs is mentioned, cited and recommended across major answer engines.
3. Benchmark our share of voice against competitors and report monthly on what moved and why.

4. Set up tracking for AI-referred traffic, leads and branded search lift in analytics and our CRM.

5. Content built to be cited

6. Plan and write (or brief and edit) answer-first content: service pages, industry solution pages, FAQs, comparisons, glossaries and technical explainers.

7. Turn engineering work into citable assets with our team: case studies, Blueprints, benchmarks and original data that other sources will reference.

8. Keep entity facts consistent everywhere: what we do, where we are, who we serve, and what we've shipped.

9. Technical AEO and SEO

10. Own structured data (Organization, Service, FAQ, Article, Person schema), crawlability for AI crawlers, llms.txt, page speed and clean information architecture across both regional sites.

11. Manage robots and crawler policy decisions with engineering, balancing visibility and content protection.

12. Run regular technical audits and fix what you find, or file clear tickets for the dev team.

13. Off-site authority

14. Grow our presence in the sources answer engines lean on: review platforms (Clutch, G2, GoodFirms), directories, Wikipedia-style references, industry publications, podcasts, Reddit, Quora and LinkedIn.

15. Support founder-led content and PR so Abhishek and Jeet are recognised, citable voices on AI product engineering.

16. Pursue partner, client and event mentions (e.g. trade shows and partner programmes) that build our footprint in the GCC and India.

17. Enablement

18. Share what you learn with sales and marketing so outbound, decks and social content reinforce the same positioning.

19. Stay ahead of how answer engines change, run small experiments, and document what works.

What success looks like:
Within six months, Steinn Labs is consistently named in AI answers for our priority queries in the UAE and India, and you can show the pipeline it drives.

30–60–90 Day Plan:
30 DAYS

• Baseline audit of both sites.
• A tracked prompt set of 50+ buyer questions.
• A competitor share-of-voice snapshot.
• A prioritised 90-day plan.

60 DAYS

• Schema and technical fixes shipped.
• Top service and solution pages rewritten answer-first.
• First two case studies or Blueprints published.
• Review-platform profiles live.

90 DAYS

• Measurable lift in mentions and citations on priority prompts.
• AI-referred traffic tracked through to leads.
• A monthly reporting rhythm in place.

How we'll measure you

• Mention and citation rate on the tracked prompt set, by answer engine and region.
• Share of voice against named competitors.
• AI-referred sessions, leads and qualified pipeline.
• Accuracy of how answer engines describe Steinn Labs.
• Number and quality of third-party sources citing us.

What you bring:

• 3–6 years in SEO, content strategy or organic growth, ideally for a B2B tech, SaaS or services company.
• Hands-on AEO / GEO work: you can show how you got a brand cited or recommended by ChatGPT, Perplexity, Gemini or Google AI Overviews.
• Strong technical SEO: schema markup, crawling and indexing, site architecture, Core Web Vitals, and comfort working in a modern web stack alongside developers.
• Excellent written English. You can turn a complex technical topic into a clear, accurate, answer-first page without dumbing it down.
• Working understanding of how LLMs, retrieval and AI search work, enough to reason about why a source gets cited.
• Comfortable with tools such as Google Search Console, GA4, Ahrefs or Semrush, and at least one AI-visibility tracking tool (or a willingness to build your own tracking).
• Data-driven and self-directed. You set up your own measurement and report honestly on what isn't working.

Nice to have:

• Experience marketing in the GCC and/or Indian B2B markets, including regional directories and publications.
• Background in AI, developer tools or software services marketing.
• Basic scripting (Python or JavaScript) to automate prompt tracking or audits.
• Digital PR or link-building experience with tech publications.
• Arabic or Hindi language skills for regional content.

What we offer:

• Ownership of a channel that's still being defined, with direct access to the founders.
• Real material to work with: shipped AI products, technical Blueprints and engineers who'll help you get the details right.
• A small team where your work visibly moves the pipeline.
• Competitive compensation based on location and experience.

HOW TO APPLY:
Send your CV and a short note to [email protected] with the subject "AEO Specialist".
Include one example where you improved a brand's visibility in AI answers: what you changed, and what moved.
Shortlisted candidates will do a short paid exercise: audit how answer engines currently describe Steinn Labs and propose your first three moves.
Steinn AI Labs Limited

Website: steinnlabs.com

Additional website: steinnlabs.ae