Copywriter

About the Company
Zoomies is a Pune-based, clean-label pet nutrition brand founded in September 2025 by Sumedh
Battewar (ex-Co-founder & CBO, EMotorad) and Spriha Choubey. We make complete meals for cats and
dogs from 100% real, human-grade meat, with no additives, preservatives or synthetic supplements. Our
mission is to make clean pet nutrition affordable and mainstream in India.
Backed by a ₹5 Cr pre-seed round led by D2C Insider Super Angels, we are investing heavily in
brand-building, influencer campaigns and our own character-led content IPs.

About the Role
We are looking for a sharp, consumer-obsessed copywriter who can make people stop scrolling—and then make them want to buy. You will write across Zoomies' consumer journey: Ad → Landing Page → Product Page → WhatsApp → Email → Social → Packaging → Campaigns.
The job isn't to write 'nice copy.' The job is to communicate a compelling reason to choose Zoomies.
What You Will Do

1. Performance Advertising • Write copy for Meta ads, Instagram ads, Google ads, static ads, carousels, video ads, reels, UGC scripts, founder-led videos and influencer briefs. • Develop hooks, headlines, primary text, CTAs, scripts, product claims, comparison copy and offer communication.
2. Turn Product Features into Consumer Benefits • Translate product truths into memorable consumer-facing expressions. • Example: Instead of simply saying 'Made with 100% chicken breast', find the sharper reason-to-believe and communication angle.
3. Develop Multiple Creative Angles • Build problem, comparison, education, ingredient, value, identity, category-challenge and other creative territories. • Generate multiple distinct hooks and executions from one underlying consumer insight.
4. UGC & Video Scripts • Write scripts that sound like real people, not advertisements. • Work with UGC creators, influencers, founders, pet parents, actors and editors. • Structure scripts around Hook → Problem → Product → Proof → Payoff → CTA.
5. Website & Conversion Copy • Write and improve homepage, product pages, landing pages, product descriptions, offers, bundles, subscription messaging, FAQs, pop-ups and checkout messaging. • Write for conversion, not merely readability.
6. Brand Voice • Help develop and protect the Zoomies voice: direct, smart, irreverent, clear and consumer-first. • Make complex product and nutrition information simple, memorable and compelling. What We Are Looking For • Exceptional command of English. • Very strong headline and hook writing. • Ability to simplify complicated product information. • Strong understanding of consumer psychology. • Ability to write conversationally and adapt tone across formats. • Obsession with good advertising. • Ability to generate many ideas quickly. • Willingness to rewrite and iterate based on performance data. Ideal Background • 1–4 years of experience in D2C, performance marketing, advertising, content or consumer brands. • Experience writing Meta/performance ads and UGC is strongly preferred. • Understanding of CAC, ROAS, CTR and CVR is a strong advantage. • Experience with Indian consumers and consumer brands is a plus. • Portfolio showing strong advertising thinking and writing. What Success Looks Like You consistently turn product truths and consumer insights into copy that makes people stop, understand, believe and buy. Your work improves creative performance and gives the Creative Strategist a larger library of proven messaging angles to scale.