Performance Ads Creative Strategist

Job Title: Performance Ads Creative Strategist
Location: Pune
Experience: 2–4 years

About Curious Collective
Curious Collective is a fast-growing social media and video marketing agency helping startups and consumer brands scale through high-quality content, performance-driven campaigns, and strong creative thinking. We’re expanding our performance vertical and looking for a Performance Ads Creative Strategist who can blend creativity with data to build ads that convert—across Meta, YouTube, and Google.
If you understand both the creative and the performance side of advertising, this role is for you.

Role Overview
As a Performance Ads Creative Strategist, you will bridge the gap between strategy, creativity, and paid media. You’ll ideate, script, and plan high-performing ad creatives—from hooks to CTAs—while working closely with our video editors and designers to bring concepts to life.
You’ll partner with performance marketers to analyse results and optimise the creative direction based on data, audience insights, and platform behaviour.
This role gives you the opportunity to become a core part of the performance marketing vertical at Curious Collective.

Key Responsibilities

-Understand brand goals, audience behaviour, and funnel stages to develop strong performance-led creative strategies.

-Ideate and script ad concepts for Meta Ads, YouTube Ads, Google Display, and other relevant platforms.

-Build creative frameworks: hooks, narratives, messaging variations, and conversion-driven CTAs.

-Work closely with the video editing and design teams to ensure output aligns with strategy and performance best practices.

-Analyse creative performance data (CPAs, CTRs, thumb-stop rate, retention, ROAS) and refine strategies accordingly.

-Develop content variations, A/B tests, and creative experiments for continuous performance improvement.

-Stay updated with creative trends, formats, and ad styles across D2C, e-commerce, fintech, beauty, F&B, and more.

-Collaborate with performance marketers to understand insights, audience segments, and platform results.

-Participate in client calls, present creative strategies, and communicate insights effectively.

-Play a role in scaling Curious Collective’s performance creative service: processes, templates, quality benchmarks, and internal workflows.

What We’re Looking For

-2 years of experience in performance marketing, creative strategy, or ad creative development (agency or D2C background preferred).

-Strong grasp of how performance creatives work—formats, structures, hooks, storytelling, and platform nuances.

-Ability to translate brand pain points and product USPs into persuasive ad concepts.

-Experience working with video editors, designers, and performance teams on creative execution.

-Analytical mindset—comfortable reading dashboards, understanding metrics, and deriving insights.

-Excellent copywriting skills, especially for short-form ads and high-impact messaging.

-Proactive, curious, performance-driven, and willing to experiment fast.

Why Join Us?

-Be part of the founding performance marketing team at Curious Collective.

-Work with exciting D2C and consumer brands across lifestyle, fashion, food, wellness, and more.

-High growth potential—this role can evolve into Creative Lead for Performance.

-A culture built on curiosity, ownership, trust, and creativity.

-Competitive salary + strong performance bonuses.

-Creative freedom + access to a team that loves fast execution and experimentation.

If you’re someone who loves decoding what makes ads convert—and enjoy being hands-on with ideas, scripts, and performance insights—this role will be a perfect fit. Let me know if you want a shorter portal-friendly version or an evaluation scorecard!