AI Creative Lead

About the Company

Zoomies is a Pune-based, clean-label pet nutrition brand founded in September 2025 by Sumedh Battewar (ex-Co-founder & CBO, EMotorad) and Spriha Choubey. We make complete meals for cats and dogs from 100% real, human-grade meat, with no additives, preservatives or synthetic supplements. Our mission is to make clean pet nutrition affordable and mainstream in India, not a niche premium. We raised a ₹5 Cr pre-seed round led by D2C Insider Super Angels, with angels including Gaurav Munjal and Roman Saini (Unacademy) and Puneet Gupta (Astrotalk). A big part of that capital goes into brand-building, influencer-led campaigns and our own content IPs.

About the Role

We are building an in-house AI Video Team from scratch, and you are the first hire. As AI Creative Lead, you will own the creative vision, workflow and output of every AI-generated video Zoomies puts out: ads, social content and our character-led IPs (Bribe, and Meowfia in phase 2). You will sit between the Content and Performance teams, turning brand ideas and ad briefs into high-volume, on-brand AI video. You will hire and lead the AI video artists, set up the tool stack, and build a production system that ships fast without losing quality.

Key Responsibilities

• Own the creative direction for all AI video: concepts, scripts, storyboards, visual style and character consistency across IPs.
• Build and run the AI production pipeline end-to-end: ideation → image/video generation → edit → voice and sound → final delivery.
• Hire, mentor and manage 2 AI Video Artists; review their work daily and raise the quality bar.
• Work with the Performance team to produce ad variations at scale (hooks, formats, aspect ratios) and iterate based on CTR, hook rate and ROAS.
• Work with the Content team on organic content for Instagram, YouTube Shorts and other social platforms.
• Develop Bribe and Meowfia as recurring character IPs: define their look, personality, world and episode formats.
• Choose, test and manage the AI tool stack and subscriptions; keep track of new models and adopt what works.
• Manage the shared Editor/Finisher and freelance voice and sound artists; set timelines and handoffs. • Set up brand guidelines, prompt libraries and reusable asset banks for AI content.
• Present work to the Brand/Marketing Head for final sign-off; own deadlines and output volume. • Make sure all content follows platform ad policies, food-advertising norms and responsible AI-content practices.

Must Have

• 5+ years in video, motion design, animation or creative direction, with at least 1–2 years of hands-on generative AI video work.
• A strong portfolio of AI-generated videos (ads, short films or character content) that you directed or made yourself.
• Deep hands-on knowledge of AI video and image tools such as Runway, Kling, Google Veo, Sora, Midjourney, Higgsfield or similar.
• Ability to keep characters and style consistent across many videos. • Strong storytelling, scripting and storyboarding skills for short-form video (15–60 seconds).
• Working knowledge of editing in Premiere Pro, After Effects, DaVinci Resolve or CapCut.
• Experience leading or mentoring a small creative team and managing freelancers.
• Understanding of what works on Instagram Reels, YouTube Shorts and Meta ads.
• Comfort working in a fast-moving, early-stage startup with high output targets.

Good to Have

• Experience with ComfyUI, Stable Diffusion workflows, LoRA training or other custom model setups.
• Experience with AI voice and music tools such as ElevenLabs or Suno.
• Background in D2C, FMCG or consumer brand marketing.
• Experience building an animated or character-led IP or content series.
• Basic understanding of ad performance metrics (hook rate, CTR, CPA, ROAS).
• A love for pets, especially cats and dogs.
• Knowledge of Hindi and regional-language content for Indian audience