Performance Marketing Specialist

Navtech is looking for a prolific and talented Performance Marketing Specialist to own lead generation end-to-end by building, running and optimising campaigns across LinkedIn, Lemlist, Google and more, with a granular understanding of our ICPs behind every decision.

Working as a Performance Marketing Specialist at Navtech, you will:

• Plan and launch campaigns across LinkedIn, Lemlist and Google Ads.
• Own targeting, A/B testing (ads and landing pages), budget pacing and optimisation.
• Research and map ICPs at a granular level using firmographic, behavioural and intent signals.
• Align with Sales on lead qualification criteria and close the feedback loop on lead quality.
• Keep CRM (Pipedrive) hygiene and the demand generation tracker accurate.
• Run weekly results reviews with data-backed recommendations.

Who Are We Looking For Exactly?

• 3–5 years of experience in B2B paid and outbound demand generation, ideally targeting the US mid-market.
• A deep, research-first approach: you know the ICP at a granular level, not just the persona slide.
• Strong skills in Excel/Google Sheets for list-building and segmentation, and in GA4 for funnel and source analysis.
• Advanced, hands-on command of LinkedIn Ads, Lemlist and CRM tools.
• Extremely meticulous, with zero tolerance for bad data or poor targeting.
• Self-driven, with strong ownership and accountability for pipeline numbers.

Why us:

• Yearly performance reviews and appraisals.
• Competitive pay package with additional bonus and benefits.
• Work with US, UK and Europe based industry-renowned clients for exponential growth.
• Medical insurance cover for self and immediate family.
• Work with a culturally diverse team from different geographies.
• Exposure to events and branding opportunities.

About us:

Navtech is a premier IT software and Services provider. Navtech’s mission is to increase public cloud adoption and build cloud-first solutions that become trendsetting platforms of the future. We have been recognized as the Best Cloud Service Provider at GoodFirms for ensuring good results with quality services.

Here, we strive to innovate and push technology and service boundaries to provide best-in-class technology solutions to our clients at scale. We deliver to our clients globally from our state-of-the-art design and development centres in the US and Hyderabad. We’re a fast-growing company with clients in the United States, UK and Europe.