Founding Head of Media

Competitive salary. To apply, fill out this form: https://forms.gle/UJTxmvbQyzANyzfq7

We only review applications submitted through this form. Applying through Wellfound's Apply button alone won't be considered.

About Xeliport

Xeliport is building the AI-native operating system for cross-border expansion. We help consumer brands launch and scale in new countries by bringing incorporation, compliance, logistics, warehousing, payments, and marketplace operations into a single platform.

The Opportunity

We want video to be Xeliport's biggest growth engine, with the majority of our leads coming from organic content. We're hiring our Founding Head of Media to make that happen.

This isn't a camera-operator role. We want the brain behind the content: someone who knows why a video works, which hooks hold attention, and how to turn views into a pipeline. You'll own Xeliport's media from zero, working directly with the founders, who will be on camera alongside D2C founders and guests.

What You'll Make

• The Xeliport podcast (16:9). A long-form show with D2C founders, operators and experts on building and scaling consumer brands. You'll book guests, run the interview, and cut each episode into 5–10 shorts.
• Street interviews (9:16). Get D2C brand owners on camera at markets, events and pop-ups, and in their offices, asking questions their audience wants answered.
• Educational content. Explainers on taking a brand global: launching in the US, UAE or UK, compliance, shipping, marketplaces. Turn complicated topics into videos people save and share.
• Fun, trend-led content. Memes, trends, reactions, founder humour. The stuff that builds reach and personality.
• Founder-led content. Help our founders show up on camera with point-of-view videos, behind-the-scenes, and building in public.
• Everything else that works. If a format isn't on this list but you think it'll blow up, pitch it and run with it.

Across: YouTube (long form + Shorts), LinkedIn, Instagram Reels, TikTok and X, in 9:16 and 16:9.

The goal: make video Xeliport's main source of leads. You'll own the path from views to leads, not just the views.

What You'll Do

• Own video strategy and the content calendar across every channel
• Run the whole pipeline yourself: idea → script → shoot → edit → thumbnail → publish → analyse → iterate
• Get the best out of founders and guests on camera: book them, interview them, and make them interesting in the first 3 seconds
• Turn views into leads with CTAs, lead magnets and attribution, so you can show which content drives inbound
• Study retention curves, hooks and packaging obsessively, and keep improving the system

What We're Looking For

• A proven track record: at least 500K–1M total views on content you created, on your own channel or one you were responsible for, with real numbers to show for it
• Fluency in both short form and long form, and you can explain why each of your best videos worked
• Self-sufficient: you can shoot, edit (Premiere / CapCut / DaVinci) and design thumbnails without a team
• A strong interviewer who's comfortable on camera as host, even if you aren't the main face
• You've produced (or would love to produce) a podcast or interview series
• A hustler: resourceful, fast, and able to get a founder on camera by Friday
• Curiosity about business, D2C and ecommerce

Nice to Have

• You already make business, startup or ecommerce content
• Podcast production experience
• You've grown an audience outside India (US, UAE, UK)

What We Offer

Full ownership of a media engine we want to make category-defining, direct access to the founders, meaningful ESOPs, and the freedom to keep building your personal channel.

How to Apply

Fill out this form with links to your best work and real numbers: https://forms.gle/UJTxmvbQyzANyzfq7

Applications without the form won't be reviewed. Shortlisted candidates will do a short paid trial.