Content Growth & Repurposing Lead ·

We're looking for a highly creative, analytical and growth-minded Content Growth & Repurposing Lead to help us dramatically scale the amount of content we publish across multiple platforms, and the amount of sales that content brings in.

This is not a basic social media posting role.

You take a relatively small amount of original content and turn it into a much larger content ecosystem that sells. Then you study what works, improve it, and help us grow faster every week.

Create once. Multiply intelligently. Distribute everywhere. Sell through all of it. Measure everything. Improve constantly.

What you'll work with
A large library of new and existing content: short-form videos, Reels, trainings, lives and Q&As, client reviews, screenshots and DMs, voice notes, long-form teaching, sales content, and older high performers. You keep mining it for strong ideas, moments, hooks, statements, proof, stories, objections and sales angles.

What you'll create
One video becomes multiple short-form edits, alternative hooks, Reels, TikToks, Shorts, Facebook-native content, Threads and X posts, Substack Notes, carousels, quote graphics, story sequences, sales content, client proof and brand-new angles.

The question is always: "How much strong content can we intelligently extract from this, and what does each piece move a buyer toward?"

Never: "Where else can I repost the exact same thing?"

Everything you make sells
Every piece of content has a job in the sale. Reach brings in the right people. Teaching shows them we know exactly what we're talking about. Proof removes doubt. Stories make them feel what's possible. Offers open the door.

So nothing goes out without passing through a sales lens first. Who is this for? What does it make them believe? What do they do next? A post that pulls views from the wrong people is noise. A post that makes the right person think "I need this" is the work.

That doesn't mean a pitch under every post. My brand doesn't chase and doesn't beg. It declares, and the right buyers move. You know the difference between content that sells and content that sounds like an ad, and you build the first kind.

You learn our offers, our buyers and their objections as deeply as you learn my voice. You see which idea answers which objection, which clip belongs in a launch, which review should sit next to a buy button, and which old video quietly sells every time it resurfaces. You work with our launches and promotions, so content warms people up before an offer opens and keeps selling while it's live.

Growth and analytics are half the job
You own what happens after the content goes live. Which hooks stop the scroll. Which videos hold attention. What gets shared, saved and commented on. What brings profile visits, followers, DMs, leads and sales. Which pieces show up in the path of the people who actually buy. What underperforms, and why. What deserves to be repeated, expanded or repackaged.

Views are where the story starts. Sales are where it gets interesting.

You study virality deeply: platform trends, algorithm changes, viral structures, retention patterns, and the best creators inside and outside our niche.

The expectation is not: Post → move on.

The expectation is: Post → measure → learn → improve → test again.

You think like a scientist
Does this hook beat the original? Does a shorter cut win? Text-first or talking-head-first? Does TikTok need a different opening than Instagram? Does this angle bring buyers, or only viewers? Which older content deserves to be revived? Constant experimentation, with enough structure that we actually learn from it.

Every week you report what won, what flopped, what drove followers, leads and sales, which content the buyers saw before they bought, and what we test next. No vanity reporting.

Creativity is everything
AI should make you faster and more powerful. It doesn't replace your brain. If you run content through ChatGPT and publish whatever comes out, this isn't for you.

You know what's actually interesting, what's boring, what to cut, what could go viral, what needs a stronger hook, what should become a sales asset, and what works better as text than video.

You understand and translate my language
My brand has a very specific voice. Bold, direct, unconventional, sometimes provocative, and nothing like standard coaching or personal development content.

My original wording is often spontaneous, messy or conversational. You understand the meaning underneath it and turn it into strong content with the voice and intention intact. You learn my terminology, my concepts, my humor, my strongest opinions, and what absolutely does NOT sound like me, until you recognize my language instinctively.

Platform native, always
No Reel blindly posted everywhere. The core idea stays. The packaging changes for Instagram, TikTok, YouTube Shorts, Facebook, Threads, X and Substack.

Client proof
One review becomes proof videos, stories, carousels, quote posts, sales content and case-study angles. Client proof should feel like interesting content, not boring testimonial marketing. It's also some of the strongest selling we have, and you treat it that way.

What success looks like
I record 10 strong pieces. You turn those, together with our library, into hundreds to thousands of intelligent placements every week. That pace runs on systems, not grind.

Reach, retention, shares, saves, followers, leads and sales keep climbing, because every round is built on what the last one taught us. And you can show which content made the sales happen.

I stay focused on ideas. IP. Recording. Vision.

You own the engine that turns ideas into reach, and reach into revenue: extraction, repurposing, distribution, testing and optimization.

You're a fit if
· You naturally spot hooks and strong ideas
· You see the sales angle in almost anything
· You live and breathe short-form and social media culture
· You love data and finding patterns
· You use AI extensively, and never blindly
· You're a strong writer who can learn someone else's voice deeply
· You understand how people decide to buy, and you think about it from the first draft
· You think like a creator, growth strategist, editor and marketer, not a scheduler

Bonus: short-form editing · organic growth for creator brands · repurposing long-form · direct-response marketing · launch content · A/B testing hooks and formats · AI content workflows

This is NOT for you if
· You only want to schedule and publish posts
· You need every post scripted for you
· You think repurposing means reposting the same video everywhere
· You never look at analytics
· You think sales is someone else's department
· You need constant instructions on what to create next

We care much more about your thinking, creativity, taste and ability to learn from data than a perfect résumé.

This is an ambitious growth role, and we're looking for someone who is excited by this level of scale.

The details
· Work remotely
· Working language: English, fluent written and spoken
· Hours: your own schedule. Plan on 30+ hours a week.
· Pay: a fixed monthly fee. Tell us yours in the form.
· Start: asap

Due to the expected volume of applications, we will only respond to candidates we are interested in moving forward with.