Growth Hacker

• ### What you'll do Paid acquisition
• Plan, launch and optimize campaigns across Google Ads UAC, Meta Ads, Apple Search Ads and emerging channels
• •Own performance per channel against CAC and ROAS targets, no blended numbers
• •Run structured experiments on creative, targeting and bidding to keep efficiency improving Organic growth and SEO
• •Build and execute an SEO roadmap: keyword strategy, on-page, content briefs, technical fixes
• •Identify and test organic growth loops and referral mechanics, including community-led channels like Reddit where relevant conversations already happen •Work with content and brand to make sure organic output matches Superchat's plain-language, no-fluff voice
• Attribution and measurement
• Own attribution setup and hygiene across Adjust, Rudderstack and Mixpanel
• Build and maintain dashboards for funnel health, channel performance and cohort behaviour
• Make sure every campaign is measurable before it launches, not after

Automation and tooling

• Set up and run marketing automation for lifecycle, retention and re-engagement flows
• Look for ways to automate reporting and campaign management so the team spends more time on strategy and less on manual pulls
• Experimentation and A/B testing
• Run A/B testing as your default way of working, not a once-in-a-while exercise: landing pages, onboarding flows, creative, offers, lifecycle messages Design tests with a clear hypothesis and a defined success metric before anything ships
• Read results correctly, call significance honestly, and kill or scale based on the data, not on gut feel
• •Build a test backlog and a repeatable testing cadence across the funnel, not one-off experiments

What you'll need

• 4+ years of experience in growth or performance marketing, ideally at a consumer app or fintech
• Proven hands-on experience running paid campaigns on Google Ads UAC, Meta Ads and Apple Search Ads
• Solid grasp of SEO fundamentals, technical and content-led, including organic and community-led plays like Reddit
• Strong hands-on experience designing, running and reading A/B tests, comfortable with statistical significance and not just directional reads
• Working knowledge of attribution tools (Adjust, AppsFlyer or similar) and analytics platforms (Mixpanel, Amplitude or similar)
• Experience with a marketing automation or CRM/lifecycle tool (Braze, CleverTap, Rudderstack or similar)
• Comfortable with data: can pull, read and act on numbers without waiting on someone else
• UAE or MENA market experience is a strong plus
• A bias for testing fast and killing what doesn't work