Outbound Growth Marketer

HelplineSoftware.com

Outbound Email Marketer

Compensation: \$1,050–\$1,450/month

Location: 100% Remote

Hours: 6:00 AM–3:00 PM CST

Role Overview

We’re hiring an Outbound Email Marketer to book qualified sales meetings through cold email. Your job is to learn our ideal customer profile (ICP), find the right prospects, test messages, and improve campaigns quickly based on what you learn.

You’ll own email outbound from targeting and prospect lists through campaign execution, replies, follow-up, and meeting booking. Success means a consistent flow of meetings with relevant buyers at organizations that fit our ICP and have a problem Helpline Software can help solve.

The three things we care about most:

1. Learn our ICP: understand which organizations need us, who owns the problem, and what makes them likely to buy.
   
2. Test and learn quickly: try clear messaging ideas, learn from responses, and improve the next campaign.
   
3. Book qualified meetings: turn email conversations with the right prospects into sales meetings.

What You'll Do

• Learn our product and ICP from customer conversations, sales feedback, and prospect research. Refine your understanding as you run campaigns.
  
• Build or source targeted prospect lists, identify the right buyers, and group them by the problem your email will address.
  
• Write and test concise cold emails and follow-up sequences, including different subject lines, problem statements, offers, and calls to action.
  
• Launch and manage email campaigns, monitor delivery and bounces, and keep outreach relevant to each audience.
  
• Review replies and meeting results, identify what worked and why, and quickly adjust targeting or messaging for the next test.
  
• Manage replies and follow-up, qualify interested prospects against our ICP, and book meetings with the sales team.

You write cold emails that get the right people interested.

You can explain a relevant problem in plain English and give a busy buyer a clear reason to reply. Your emails are specific, credible, and concise, with an angle that fits the prospect.

You test, learn, and improve quickly.

You learn how our buyers work, launch focused tests, and use replies and sales feedback to improve. You can explain what you tried, what you learned, and what you will change next.

You measure success by qualified meetings.

You track positive replies, meetings booked and held, and whether those meetings fit our ICP. You use delivery and bounce rates to spot sending issues, and compare results across audiences and messages to decide what to improve or scale.

Requirements

• Strong written English and the ability to write concise, credible cold emails that lead to qualified ICP meetings.
  
• Ability to learn our ICP quickly and improve targeting and messaging through testing and feedback.
  
• Ability to independently run email campaigns, manage follow-up, and turn a meeting-generation goal into concrete action.
  
• High ownership: you finish what you commit to and meet deadlines.
  
• Able to work 6:00 AM–3:00 PM CST.
  
• Team player. We have zero tolerance for toxic behavior.

Each of these is a hard requirement. If you don't meet all of them, this role is not a fit.

Company Mission

Helpline Software provides mission-critical technology that helps organizations route urgent calls to the right on-call person.

Across crisis lines, support lines, and commercial after-hours operations, urgent callers can still fail to reach the person they need because of technology and routing problems. We’re fixing that with better technology and already support organizations across the country.

If you want to work on meaningful problems, learn unusually fast, and see the direct impact of your work on a growing B2B SaaS company, we’d love to hear from you.

Role Details

• Hours: 6:00 AM–3:00 PM CST.
  
• 100% remote.
  
• Notice period: 14 days, except termination for cause.
  
• Flexible days: 14 days per year, usable with approval.
  
• The company is closed December 25 and January 1; those days do not count toward flexible days.
  
• No paid days off during the first 30 days.

How We Work

• We give regular, direct feedback and welcome feedback in return.
  
• We expect ownership of commitments.
  
• We are highly quantitative and invest heavily in accurate measurement.
  
• We prefer experiments and evidence over confident opinions.
  
• If the data looks wrong, we investigate it.
  
• AI usage is encouraged; AI output without human judgment is not.
  
• We value people who can teach themselves things.
  
• We expect your work to become increasingly independent as you learn the business.

High-Quality Outbound Delivered Consistently

We provide mission-critical software. Your outbound work must be well-researched, relevant, accurate, clear, persuasive, credible, measurable, delivered on time, grounded in human judgment, and connected to revenue growth.

How to Apply

Please ignore Wellfound’s question above and answer this instead: Describe one outbound campaign where you learned the ICP, built/sourced the prospect list, wrote the outreach, and booked meetings. Include the product + ICP, how you sourced/qualified the list, approximate # contacted, messaging/angle, positive reply rate, meeting rate/# meetings, pipeline / opportunities if known, and why it worked. Approximate numbers are fine.