Marketing Lead (Content)

We are looking for a Marketing Lead at UXHack.In this role, you will be responsible for building awareness and distribution across our initiatives, crafting high-impact content and campaigns that consistently grow UXHack’s reach among aspiring PMs, designers, and builders.

Role: Marketing Lead (Content)

Output: Consistent content, campaigns, and initiatives that grow UXHack's reach

Experience: 1–3 years

Commercials: ₹40-50 K/month

Location: Remote

Type: Contract-based (6 months) | Full-time, open to part-time for the right fit

Starts: Immediately

We run several initiatives - design challenges, hackathons, CV and portfolio reviews, memberships - that we genuinely believe can excite a large chunk of aspiring PMs, designers, and creators. But here's the honest problem: a lot of our target audience doesn't know we exist. aka. Poor distribution.

That's where you come in.

We are looking for someone who can fix that. Someone who can build disciplined, creative marketing from near scratch - figure out where our audience lives, what makes them stop scrolling, and get UXHack in front of them consistently and cost-effectively. If you've been the first (or one of the first) marketing folks at a startup and have something concrete to show for it, we'd love to hear from you.

You will work closely with the founders to shape how UXHack is perceived and discovered across the internet.

This is an early, high ownership role. We are looking for someone who enjoys figuring things out, experimenting fast and building distribution from scratch.

We are a fully remote startup and operate asynchronously.

What the role involves

• Build Awareness: Building awareness for UXHack initiatives across relevant channels and communities
• Drive Content Strategy: Identifying and executing content themes that attract young and aspiring PMs, designers and builders
• Create Content: Creating and shipping consistent weekly content across formats: reels, shorts, carousels, event content, social proof, feature/initiative explainers
• Measure Performance: Tracking performance and making data-driven decisions on what to double down on
• Grow Video Presence: Growing our video-first presence, especially on Instagram and YouTube
• Think Distribution: Thinking creatively about the distribution of content

What we are looking for

• Early-Stage Experience: Someone who has shaped marketing at an early stage startup or as an independent creator
• Content Instincts: Understands internet culture, short-form content and audience behaviour
• Video Editing: Can edit and repurpose raw video content
• Video Production: Conceptualise, create and edit digital videos like explainers
• Platform Knowledge: Good understanding of reels/shorts ecosystems and what performs there
• Data-Driven Mindset: Is data-driven and can judge impact quickly
• Communication: Strong async communicator

Good to have

• AI Fluency: Comfortable using AI tools in workflows
• Domain Interest: Has an interest in products, design and creator ecosystems

Process

• Works Samples & Portfolio: Apply with your CV and sample of your work/portfolio
• Interview: Interviews for those shortlisted: 2 rounds, one with each founder
• Paid Trial: 2-week paid trial to assess mutual fit