Technical Sales Engineer - Austin TX

Technical Sales Engineer – Electronic Components

Austin, Texas Metropolitan Area | Hybrid | Full-Time

Company Description

Fralia Co. & Associates is a manufacturers’ representative firm providing technical sales and applications support for leading electronic component and system manufacturers across Texas, Oklahoma, Louisiana, and Arkansas.

Role Description

Fralia is seeking an experienced, customer-facing Technical Sales Engineer with a background in electronic components, electrical/electronic hardware, or other engineered physical products.

This is an outside, customer-facing hardware sales role focused on electronic components, engineered products, and design-in opportunities. This is not a software, SaaS, IT, or software pre-sales position.

The Technical Sales Engineer will work directly with design engineers, engineering managers, purchasing professionals, and other decision-makers to identify new applications, develop design-in opportunities, and grow customer relationships.

The position is hybrid, combining customer visits with work from a home office, with occasional overnight travel.

Responsibilities

• Develop new business and grow existing customer accounts throughout the territory.
• Proactively identify and penetrate new OEMs, engineering organizations, and customer opportunities.
• Build relationships with design engineers and identify new projects, applications, and product requirements.
• Present electronic components, electromechanical products, sensors, controls, and related system solutions to engineers.
• Translate customer technical requirements into solutions in partnership with our manufacturers.
• Develop design-in opportunities from initial discovery through engineering evaluation, qualification, and production.
• Coordinate samples, quotations, technical information, demonstrations, and manufacturer support.
• Provide technical and applications support to customers as needed.
• Maintain accurate opportunity, pipeline, customer activity, and sales forecasts in the company CRM.

Qualifications

• Proven outside, customer-facing technical sales experience involving electronic components, electrical/electronic hardware, engineered products, industrial equipment, or similar physical products.
• Demonstrated ability to develop new business, prospect for opportunities, and open new customer accounts.
• Experience working directly with design engineers, engineering managers, buyers, and other technical decision-makers.
• Strong technical aptitude with the ability to understand customer requirements and communicate product capabilities.
• Excellent communication, presentation, relationship-building, and organizational skills.
• Bachelor's degree in Engineering or another technical discipline, or equivalent relevant technical sales experience.
• Proficiency with CRM systems and Microsoft Office, particularly Excel.
• Ability to travel throughout the territory as required.
• U.S. citizenship is required for this position due to customer and ITAR-controlled program requirements.

Preferred Experience

Experience with electronic components, manufacturers’ representative firms, electronic component distributors, OEM sales, or design-in/design-win selling is highly desirable.

Experience in Industrial, Military & Aerospace, Off-Highway Vehicle, Telecom, IoT, or HVAC markets is a plus. Power BI experience is also beneficial.

Candidates whose experience is primarily software, SaaS, IT services, software implementation, or software pre-sales without significant customer-facing hardware or component sales experience are unlikely to be a fit for this position.

Compensation & Benefits

Fralia offers a competitive compensation package designed to reward both individual and territory performance.

• Performance-based incentive compensation with significant upside for above-target performance
• Automobile allowance
• Cell phone allowance
• Reimbursement of approved business expenses
• Medical insurance
• 401(k)
• Flexible PTO