Founding Growth Lead

flo101 is an AI skilling platform built around orchestration rather than content distribution. It constructs a learning path around how an individual actually works, delivered through a system of agents that plan, teach, practise and assess, and adapts that path as their skill develops.

Why this role exists

flo101 is building a consumer AI product for people who want to turn intent into action and visible progress. We already have early user pull. The next challenge is to turn that into a durable consumer business: stronger activation, better retention, smarter lifecycle, real monetization, and loops that compound.

We are hiring a Founding Growth Lead to own that journey. This is not a paid acquisition only role and not a brand only role. It is for someone AI native, experiment heavy, and obsessed with user behavior: someone who can work inside the product as comfortably as outside it.

We value growth people who would rather fix a leak, test ten ideas, and build a loop than spend money too early.

What you will own

• The consumer growth engine end to end: activation, retention, referral, resurrection, and monetization
• Growth instrumentation, cohort reading, and the dashboards that actually matter
• Lifecycle systems: onboarding, key moments, re-engagement, and churn recovery
• Referral and sharing loops that feel native to product value, not bolted on
• Pricing and packaging inputs across markets, with the CEO
• Growth experiments across copy, product surfaces, distribution, and monetization mechanics

The person we have in mind

A growth operator who reads behavior before they read channels. Someone who has run the whole loop themselves, from the event definition to the copy to the dashboard, and who can tell you which of their own experiments failed and what that actually proved. They are as comfortable inside the product as outside it, because most of the leverage is inside.

What we are looking for

• 5 to 8 years in consumer growth, product growth, or founder led growth roles
• Ownership beyond channels, ideally from activation through monetization
• A retention first instinct and fluency in cohorts, funnels, loops, pricing, and experiments
• The ability to write copy, inspect data, define events, build flows, and decide what to try next
• Comfort using AI tools deeply in your workflow
• Enough commercial instinct to care about monetization without sacrificing trust or product value

Not a fit if you

• Lead with CAC and ROAS before retention and user behavior
• Need a large budget, large team, or mature playbook to create leverage

How we will evaluate

We start with your note. If it lands, we may do a short proof-of-work exercise on a real flo101 growth problem. We care about analytical honesty, experimental sharpness, and whether you understand how growth actually compounds.

What you get

Founding level ownership over a hard consumer AI problem, a direct line to the CEO, meaningful ESOP, tons of ownership, and room to build a growth engine with real creative and operating freedom.

To apply

Apply here, then email [email protected] with three things:

• One growth loop, retention problem, or experiment you personally owned: what was broken, what you changed, and what happened to the numbers
• One growth opinion you hold that most people in your field may disagree with, and why
• The most frustrated you have ever been while trying to get good at a skill, and what that taught you