Business Development Associate

Position: Business Development Executive (BD)
Product: InvoHydra
Employment Type: Full-Time
Work Mode: Remote
Experience: 0–3 Years
Department: Business Development & Growth

About InvoHydra

InvoHydra is a modern business platform focused on helping businesses simplify and automate their invoicing, billing, and related business workflows.

We are looking for a proactive and results-driven Business Development Executive who can help us acquire customers, build partnerships, generate qualified leads, and expand InvoHydra's presence in the market.

Key Responsibilities

1. Lead Generation

• Identify and research potential B2B customers through LinkedIn, email, calls, communities, directories, events, and other channels.
• Build and maintain a qualified prospect database.
• Understand target customer segments and identify high-potential businesses.
• Develop creative approaches to generate consistent inbound and outbound leads.

2. Sales & Customer Acquisition

• Reach out to prospective customers through calls, emails, LinkedIn, and other communication channels.
• Understand customer requirements, pain points, and business workflows.
• Present and demonstrate InvoHydra's value proposition.
• Conduct product demos and convert qualified prospects into paying customers.
• Follow up systematically with prospects throughout the sales cycle.
• Maintain accurate records of leads, conversations, follow-ups, and conversions.

3. Business Partnerships

• Identify potential partnerships with accountants, CA firms, agencies, consultants, business communities, SaaS companies, and other relevant organizations.
• Initiate partnership discussions and develop mutually beneficial business relationships.
• Help build referral and channel-partner programs.
• Explore opportunities for strategic collaborations.

4. Market Research

• Research competitors, pricing, positioning, customer segments, and emerging market trends.
• Gather feedback from prospects and customers.
• Identify new markets and customer segments for InvoHydra.
• Share market insights with the product and leadership teams.

5. Customer Feedback & Product Growth

• Collect customer feedback and identify recurring problems or feature requests.
• Communicate valuable customer insights to the product team.
• Help identify opportunities for upselling, cross-selling, and customer expansion.
• Support customer onboarding when required.

6. Sales Strategy & Reporting

• Work with the leadership team to develop and execute customer acquisition strategies.
• Track key metrics such as leads generated, qualified leads, demos, conversion rates, and revenue generated.
• Prepare regular business development reports.
• Continuously experiment with new sales channels and outreach strategies.

Requirements

• Bachelor's degree in Business, Marketing, Management, Commerce, or a related field is preferred.
• Strong communication and interpersonal skills.
• Good understanding of B2B sales and customer acquisition.
• Comfortable with cold calling, cold emailing, LinkedIn outreach, and product demos.
• Strong research and prospecting abilities.
• Ability to understand a SaaS product and explain its value clearly to customers.
• Self-motivated and comfortable working in a startup environment.
• Strong follow-up and negotiation skills.
• Ability to work independently and take ownership of targets.

Preferred Skills

• Experience selling SaaS, fintech, accounting, billing, ERP, or business software.
• Experience with CRM tools.
• Experience with LinkedIn Sales Navigator or similar prospecting tools.
• Basic understanding of digital marketing and lead-generation funnels.
• Experience working with startups.
• Existing B2B network is a plus.

What We Look For

We are not looking for someone who simply sends messages or makes calls.

We want someone who can:

• Find the right customers.
• Understand their business problems.
• Clearly communicate InvoHydra's value.
• Generate qualified opportunities.
• Close customers or contribute directly to closing.
• Build long-term business relationships.
• Learn from rejection and continuously improve the sales process.

Key Performance Indicators (KPIs)

Performance may be evaluated based on:

• Qualified leads generated
• Outreach volume and response rate
• Product demos conducted
• Lead-to-demo conversion
• Demo-to-customer conversion
• New customers acquired
• Revenue generated
• Partnership opportunities created
• Customer feedback collected
• Overall contribution to InvoHydra's growth

Compensation

Salary: Competitive and based on experience and capabilities.

Incentives: Performance-based incentives/commission may be provided based on customer acquisition and revenue contribution.

Why Join InvoHydra?

• Work directly with a growing SaaS product.
• Get hands-on experience across sales, business development, partnerships, and growth.
• Work closely with the founding/leadership team.
• Opportunity to take ownership of business development initiatives.
• Performance-driven growth opportunities.

Application

Candidates should share their CV/resume along with a brief introduction explaining why they are interested in the Business Development role at [email protected]