B2B Demand Gen Lead

Wynter is a B2B market research platform. Marketing leaders at companies like Salesforce, Atlassian and HubSpot use us to hear what their target buyers actually think, in 48 hours, from verified B2B professionals.

We're about 20 people, bootstrapped, profitable, and we've grown every year for five years. No investors, no board, no politics.

We're hiring one marketer. You'll own one number: qualified demos from marketing.

This is not a CMO role, and there's no team to manage. You'll work with me (Peep) directly and own demand gen: the work that turns attention into qualified demos.

Who this is for

You've done B2B demand gen and owned the results. You can point to campaigns you shipped and what they produced.

You're good, and you want to get much better. Maybe you've been doing this a level below where you want to be, or inside a company that moves too slowly for you.

You're smart. You think from first principles, you can tell a clever idea from one that will actually produce demos, and you learn fast.

*What already works
*

You won't be starting from zero:

• LinkedIn content, amplified with thought leader ads (our best paid channel)
• Recommendations from ChatGPT, Claude and other AI assistants (a top lead source)
• Word of mouth from customers
• Webinars, a weekly newsletter, and free AI tools that capture leads
• Original research we run on our own platform

What you'll own

Campaigns that get Wynter in front of VPs of Product Marketing and other marketing leaders at $100M+ B2B companies, start to finish: idea, copy, creative, launch, results
LinkedIn thought leader ads and paid campaigns

ABM into named target accounts

Research into attention: turning our survey data into content, ads and reasons to talk to us

Content and AI search visibility: making sure we show up when buyers ask AI assistants for vendors

The engine: the weekly newsletter and webinars (guests, landing pages, promotion)

How you split your time is up to you. The number is what matters.

What you need

Must have:

Hands-on B2B demand gen experience at a SaaS company, ideally selling to mid-market or enterprise

Excellent copywriting: hooks, ads, landing pages, emails

Strong ad creative instincts. You know what stops a VP's scroll.

Real AI fluency. You build workflows and tools, not just prompts, and you can tell when AI output is slop.

Good judgment. You ship work you'd be proud to put your name on, without me checking every piece.

Nice to have:

LinkedIn Ads, HubSpot, SEO and AI search optimization (GEO)

Experience marketing to marketers

A research or insights background

What you get

Mentorship. You'll work directly with me. I built CXL and Wynter and have spent 15+ years in B2B marketing. Expect real feedback, and a big audience for your work.

Real ownership of a function with a clear goal and budget to run experiments

Data nobody else has. We survey hundreds of B2B leaders every quarter.

An AI-first team where everyone builds their own agents and workflows

Stability. A profitable company that's grown every year, not a burn-rate countdown.

Room to grow: more budget and more scope as the results come in

What it's like to work here

No bureaucracy. No layers, no committees, no six-week approval cycles. Good ideas go live the same week.

A team that stays. We've had no voluntary churn. Several people have been here since the early days.

Fun people, good atmosphere. Fully remote, mostly in Europe, and we actually like each other.

An offsite every year in a different country. We fly the whole team out.