Growth Lead (Go-To-Market)

You'll build and own Nika's growth engine from Day 1.

This isn't a traditional marketing role. We're not looking for social media managers, campaign managers, or people that simply manage agencies. We're looking for builders.

You'll own core pieces of our go-to-market strategy across acquisition, activation, retention, analytics, experimentation, and distribution. You'll work directly with the founding team and be accountable for moving the company's most important metrics every week.

We expect you to:

• Own user growth end-to-end across the entire funnel.
• Build and execute go-to-market strategies across paid, organic, referral, affiliate, creator, partnership, and emerging acquisition channels.
• Build our measurement and attribution infrastructure (GA4, GTM, UTMs, server-side tracking, reporting dashboards, etc.).
• Design and execute rapid experimentation across onboarding flows, landing pages, incentives, campaigns, and growth loops.
• Manage agencies, contractors, creators, affiliates, and external partners when appropriate.
• Work cross-functionally with engineering, design, and product to ship growth initiatives.
• Operate with urgency and independence—identify problems, propose solutions, and execute.

What We're Looking For

• Raw Intelligence & Drive — We hire for brains, grit, and commitment over pedigree. Ten years of mediocrity can't beat raw talent and obsession.
• Builder Mentality — You don't wait for playbooks. You create them.
• Analytical Excellence — You're comfortable thinking in funnels, cohorts, CAC, LTV, payback periods, attribution, and experimentation frameworks.
• Technical Fluency — GA4, GTM, conversion APIs, analytics, attribution systems, and growth tooling don't intimidate you.
• Crystal Clear Communication — No translators.
• Startup Killer DNA — Self-starter, thrives in chaos, relentless problem-solver.
• High Agency — You're equally comfortable executing the work yourself or building systems and teams around it.

Nice to Haves

• Consumer fintech, trading, or crypto experience.
• Experience scaling consumer products.
• Experience with paid acquisition and performance marketing.
• Experience managing creators, affiliates, ambassador programs, or external agencies.
• Experience building analytics, attribution, and reporting systems.
• Experience navigating advertising policies for financial products.

What to Expect

• Ownership from Day 1 — You'll own core parts of our growth strategy. Don't sit around waiting.
• Direct Impact — Your work will directly impact users, deposits, trading volume, and growth.
• High-Performance Environment — Maniacal urgency, no fluff, no politics.
• Upside Potential — Exceptional performance is rewarded disproportionately.
• Mission First Culture — We demand excellence. Camaraderie is secondary to winning.

Growth at Nika isn't one thing. One week you may be building attribution systems inside GA4 and GTM. The next you may be redesigning onboarding flows, launching incentive campaigns, working with creators on product launches, or experimenting with entirely new acquisition strategies.

If you're looking for clearly defined responsibilities and predictable workstreams, this role probably isn't for you.

Application Requirements

• Examples of growth initiatives you've owned and the results they produced.
• Metrics you've materially improved.
• Anything you've built that demonstrates exceptional ability.
• Links to products, campaigns, content, or systems you've worked on (highlight your role).
• Side projects, portfolios, or anything else that demonstrates exceptional talent and curiosity.

We care significantly more about intelligence, work ethic, ownership, and execution than years of experience.

Our interview process

We do not believe in traditional interview processes, and a practical experience is better for us to gauge your experience. Work trials are paid generously and we may fly you out to integrate with the team.

We care significantly more about intelligence, work ethic, ownership, and execution than years of experience.