GTM & Launch Strategist — AppSumo + Product Hunt + Founder Communities

About Introd
Introd is building the relationship operating system for founders and executives — a graph-intelligent network that maps LinkedIn, email, and calendar data to reveal who can actually get you into the right room.

Not another networking app.
Not a CRM.
Introd is network science for trust — the intelligence layer behind every warm intro.

Born inside Elloe AI — the Immune System for AI, Introd blends graph inference, trust scoring, and warm-intro routing to re-engineer access across global founder ecosystems.

This role sits at the intersection of:

• GTM experimentation
• community-driven growth
• marketplace launches
• and relationship-led distribution

It is designed for a builder-operator who wants to run real launch motions that convert into revenue, cohorts, and case studies — not vanity metrics.

Why This Role Matters
Introd is entering a pivotal phase:

early traction → movement → scaled adoption.

Launch strategy will determine:

• how Introd spreads across founder ecosystems
• how cohorts form and compound
• which acquisition channels become durable
• where credibility concentrates early
• how momentum converts into revenue

Your work will directly shape Introd’s early GTM architecture across:

• Product Hunt
• AppSumo / LTD ecosystems
• founder & operator communities
• Discord, Slack, and WhatsApp networks
• curated micro-channels

You’ll work closely with:

• Owen Sakawa (Founder)
• Growth & Product leads
• early Introd power users
• ecosystem partners and operators This is an execution role with real ownership.

What You’ll Own
1. Product Hunt & Launch-Market Readiness

• Design launch strategy and messaging for Product Hunt
• Define audience positioning, problem framing, and narrative
• Prepare launch assets, FAQs, demos, and proof signals
• Coordinate pre-launch warm-up & seeding sequences
• Run launch-day pacing, engagement, and follow-through
• Convert attention into qualified users & paid plans

2. AppSumo / Marketplace Launch Architecture

• Shape LTD / marketplace pricing & packaging
• Model cohort quality, support load, and retention impact
• Align offer mechanics with long-term revenue strategy
• Build validation loops & testimonial-driven outcomes
• Identify when AppSumo is leverage — and when it isn’t

3. Founder-Led & Community Distribution

• Identify high-signal founder networks & operator communities
• Run targeted, narrative-driven outreach campaigns
• Launch GTM tests inside micro-channels (WhatsApp / Discord)
• Develop post-launch conversion & onboarding pathways
• Capture case studies and success stories from early users

4. Messaging, Narrative & Positioning Experiments

• Test narrative angles around trust graphs & warm-intro routing
• Translate real-world outcomes into credible proof points
• Shape stories that resonate with:
  • founders raising or hiring
  • angels & emerging fund managers
  • operator-level partnership leads

This work informs product direction as much as GTM.

5. Learning, Signal & GTM Intelligence

• Track launch performance & funnel quality
• Identify which channels produce durable cohorts
• Separate attention spikes from real traction
• Produce concise founder-ready experiment briefs
• Help define Introd’s repeatable launch playbook

You Might Be a Fit If You…

• have launched products on Product Hunt (multiple preferred)
• have experience running AppSumo / LTD or marketplace launches
• focus on revenue & retention, not vanity metrics
• operate well in founder-led environments
• are comfortable iterating fast with incomplete data
• understand community motion as distribution — not audience
• like building systems instead of running campaigns

This is not a marketing role.

This is GTM architecture in motion.

What Success Looks Like (First 90 Days)

• 1–2 high-signal launch cohorts activated
• Product Hunt launch executed with measurable conversion
• AppSumo / marketplace strategy validated or intentionally deferred
• 3–5 micro-channels tested with real outcomes
• 20–40 users converted into paid / annual plans
• 5–10 credible case studies + testimonials captured
• GTM Launch Playbook v1 drafted from your results

Success = traction that compounds — not spikes.

Engagement
Flexible options:

• project-based engagement
• part-time contractor
• performance-aligned upside discussion

Designed for an operator who enjoys working close to the founder and influencing direction through execution.

How to Apply
Send:

• examples of Product Hunt or AppSumo launches you led
• a short explanation of your approach to early-stage GTM
• one mistake most founders make when launching too early