Brand Building Lead - DharmikVibes

Company: DIVVIB Lifestyle Pvt. Ltd. (DharmikVibes)
Location: Gurugram (with travel to yatra destinations, temple towns, and partner events)
Reports to: CoFounder
Type: Full-time Experience: 3–5 years

About DharmikVibes

DharmikVibes is building India's most trusted spiritual travel and devotional ecosystem — curated yatras, temple rituals, and devotional experiences for devotees across India and the diaspora. We work with temples, trusts, and state governments, and we're expanding into new markets.

We've grown as a booking platform. The next chapter is bigger: becoming the brand devotees think of when they think of their spiritual journey — not a transaction, but a companion.

About the role

You'll own the DharmikVibes brand end to end — how it looks, sounds, and feels everywhere a devotee meets us: a reel on Instagram, a welcome at a temple town, a WhatsApp message, a printed yatra kit.

Two mandates, moving together:

Recognition — make DharmikVibes a name devotees know and trust, online and on the ground.
Experience over transaction — reposition us from "book a yatra" to "experience your faith with us," so people come for the experience and stay for the relationship.

This is a builder's seat. You'll define the brand system, run the content and community engine, own offline activations, and shape the devotee journey with Ops and Product.

What you'll do
Define the DharmikVibes brand platform — purpose, promise, voice, visual identity — and roll it out across teams, guides, and partners
Lead the repositioning from transactional to experience-led: messaging, proof points, customer journey
Own social and content across Instagram, YouTube, WhatsApp, and Facebook, built on a devotional calendar (Navratri, Sawan, Kartik, Kumbh)
Grow a devotee community — creator and spiritual-influencer partnerships, UGC from yatris, live aarti and online satsang
Design and run on-ground presence: temple-town activations, yatra send-offs, expos, temple and trust collaborations
Build the physical brand — yatra kits, welcome rituals, signage, guide uniforms, vehicle branding
Map the end-to-end devotee journey with Ops and Product and design signature moments only DharmikVibes offers
Build loyalty and return-visit programmes rooted in belonging, not discounts
Lead a small brand/content team and manage creative, PR, and event agencies
Own the brand budget and report brand health monthly to the CEO
What we're looking for
3+ years in brand management or brand marketing, including at least one build or repositioning of a consumer brand
Real work on both sides: digital (social, content, community, creators) and offline (events, activations, on-ground presence)
Background in travel, hospitality, lifestyle, wellness, D2C, or experience-led consumer businesses
Strong storytelling and taste — you can brief a designer, fix a caption, and write a manifesto
Comfortable with data: brand health, funnel, and content metrics
Hands-on with small teams and lean budgets
Fluent in Hindi and English

Bonus points

You know Indian spiritual and pilgrimage culture from the inside — the rhythm of festival seasons, why a senior yatri trusts one guide over another
Experience building brands in tier-2/3 India and for the diaspora
Exposure to tourism boards, trusts, or institutional partnerships
Customer journey or service design experience
What success looks like (12–18 months)
Measurable lift in brand recall among spiritual travellers in our core markets
A documented brand system used across every team and partner
A content and community engine with strong organic growth
Visible on-ground presence at key temple towns and festival seasons
Improvement in repeat yatris, referrals, NPS, and devotee stories
Why join
Own a brand in its defining chapter, working directly with the founders
A category that's large, underserved, and meaningful
Strategy to execution, online to on-ground, India to the diaspora
Competitive salary, performance incentives, and ESOPs

To apply: Share your CV and a short note on one campaign or activation you'd launch in your first 90 days to move DharmikVibes from transactional to experience-led.