Performance Marketer - Contract

We're looking for a performance marketer who can own paid acquisition end to end, from strategy and channel mix through creative testing, measurement, and scaling. You'll drive app downloads and paying customers across both mobile and web, working closely with product, design, and data on a small, fast-moving team. This is a hands-on role: you'll set up the measurement, run the campaigns, and own the numbers.

We run acquisition for products across different monetization models, from subscription and membership to one-time purchase. The ideal candidate has scaled both and understands how the playbook changes between them.

What you'll do

Own paid acquisition strategy and execution across Meta, Google (including App Campaigns), Apple Search Ads and other channels as they fit
Drive iOS and Android app installs alongside web conversions, and tie both to real downstream revenue
Manage budgets responsibly and scale spend while holding target efficiency (ROAS, CAC, payback)
Build and run a high-velocity creative testing program: brief concepts, iterate on hooks and formats
Set up and maintain attribution and measurement
Optimize the full funnel, not just the click: partner with product and design on onboarding, paywalls, checkout, landing pages, and store conversion
Run structured experiments
Report clearly against business metrics and translate what's working into where to invest next

What we're looking for

Proven experience running paid acquisition for mobile app downloads (iOS and Android)
Comfortable running a range of campaign objectives (app installs, conversions, lead generation, dynamic/catalog, retargeting) and knowing when each is the right tool
A track record of managing real budgets and maintaining target ROAS or CAC while scaling spend
Fluency in the metrics that matter: like CPM, CPC, CTR for subscription - LTV:CAC, payback period, trial-to-paid
Strong creative instincts: you treat creative as the main lever and can brief, evaluate, and iterate on it
Scrappy and self-directed: able to own the whole thing on a small team without an agency underneath you

Nice to have

Apple Search Ads experience specifically
ASO or app store conversion optimization experience
Early-stage or 0-to-1 experience