Product Growth Manager

Product Growth Manager

Company: Maruti Suzuki India Ltd

Job Family: Digital Product Planning and Management

Experience Required: 4–7 years

Qualification: Bachelor's degree in Business, Marketing, Economics, or a related field (Master's degree preferred)

Role Objective

The Product Growth Manager will be responsible for developing and executing strategies that increase product adoption, engagement, and revenue.

Key Responsibilities

1. Market Research

• Conduct in-depth demand and customer market analysis to identify opportunities for product growth; utilize analytics tools and data to understand customer behavior, preferences, and market trends.
• Analyze marketing insights to position the product effectively in the market and develop strategies aligned with the product's value proposition and customer needs.
• Develop strategic plans for entering new markets or expanding product reach in existing markets; identify growth opportunities and assess market entry risks and benefits.

2. Business Problem Analysis

• Analyze complex business problems and challenges to identify root causes and potential solutions.
• Collaborate with cross-functional teams to address business issues and optimize product growth.

3. Technology Research

• Benchmark potential opportunities for the firm in new technologies and ideate on their implementation.

4.Product Costing & License/Contract Management

• Manage product costing, pricing strategies, and cost optimization efforts.
• Support product licensing, contract management, and negotiations with third-party vendors and partners.

5.Digital/Mainline Marketing & PR Strategy

• Design and execute digital/mainline marketing strategies and plans for customer acquisition.
• Monitor and analyze the impact of digital/mainline marketing initiatives across various channels.
• Develop corrective action plans to ensure targeted outcomes are achieved.
• Plan and organize marketing campaigns and initiatives.
• Apply creative skills to develop innovative problem-solving approaches.
• Drive strategic PR releases.

6.Product Strategy Development

• Contribute to the development and refinement of the product growth strategy.
• Align product growth activities with the organization's long-term product goals and objectives.

7. Revenue Generation and Growth

• Contribute to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.
• Run effective and cost-efficient marketing campaigns.

**8 Information Management

• Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.
• Prepare and present reports on product growth progress, market insights, and strategic planning.
• Behavioral Competencies
• Result Orientation
• Learning Agility
• Collaboration
• Customer Centricity
• Change Agility
• Innovation & New Ways of Working
• Strategic Thinking
• Key Interfaces
• Internal Project Team
• Cross-Functional Departments
• External Customers / Clients
• Vendors / Suppliers