Content Marketing Intern

About Us

The Double is a Digital Twin Platform that helps professionals, founders, creators, consultants, and teams create AI Doubles that can talk, answer questions, capture leads, book meetings, and support customer conversations.

We are reimagining how people show up online, moving beyond static LinkedIn profiles, PDFs, business cards, and websites into interactive AI-ready identities.

For individuals, it helps turn their knowledge, voice, and profile into an always-available AI version of themselves. For companies, it helps create branded AI profiles and customer-facing Doubles across sales, marketing, support, hiring, and training.

We are an early-stage SaaS startup building at the intersection of AI, digital identity, personal branding, and revenue growth.

Location: Remote
Internship Duration: 4-6 Months
Stipend: ₹10,000 - 15,000 /month

We are looking for a Content Marketing Intern who can help us turn product ideas, features, opinions, customer use cases, and conversations around AI into content people actually want to watch, read, share, and talk about.

This is a hands-on role where you will work closely with the founder to identify interesting content ideas, create short-form videos, carousels, posts, scripts, and campaigns, and distribute them across LinkedIn, Instagram, X, and other relevant channels.

You will get exposure to founder-led content, startup storytelling, AI products, social media growth, creative experimentation, and building a brand from an early stage.

What you'll do

• You will own content from idea to distribution.
• Find interesting content ideas around Double, AI, work, productivity, creators, founders, and the future of digital identity
• Own and maintain the content calendar, including planning what gets published, scheduling posts across platforms, coordinating timelines, and ensuring content goes live consistently and on time.
• Turn product features and use cases into strong stories, hooks, demos, and campaigns
• Create short-form videos, reels, carousels, posts, and other social content
• Work closely with the founder to turn ideas, opinions, conversations, and product updates into content
• Write sharp hooks, scripts, captions, posts, and simple campaign copy
• Help shoot and produce content when required
• Repurpose one strong idea across Instagram, LinkedIn, X, and other channels
• Keep a consistent publishing rhythm without sacrificing quality
• Experiment with different formats, narratives, hooks, and creative directions
• Track what performs and use those learnings to make the next content better
• Keep an eye on cultural moments, AI conversations, memes, formats, and trends we can intelligently participate in

What we're looking for

• You don't need to have done this for many years. You do need to have taste, curiosity, speed, and strong internet instincts.
• You should be someone who:
• Understands what makes people stop scrolling
• Can distinguish a genuinely interesting idea from generic marketing content
• Writes clearly and has a strong sense of hooks and storytelling
• Understands Instagram/Reels, LinkedIn, and X
• Can think visually, not just write copy
• Is comfortable using AI tools for ideation, research, editing, and production
• Can take an unfinished idea and turn it into something publishable
• Is willing to experiment rather than wait for perfect briefs
• Pays attention to performance and learns quickly

You'll probably enjoy this role if

• You regularly save great ads, reels, posts, campaigns, or weird internet ideas because you wish you had made them.

• You follow what interesting startups, creators, and technology companies are doing with content.

• And when you see a new product feature, your first thought is not only “How do we announce this?” but “What's the most interesting story we can tell with this?”

What we don't want

• Generic SEO-first content marketing
• Corporate social media writing
• Someone who needs a detailed brief for every post
• Content produced just to fill a calendar
• Blindly copying trends without understanding why they work

Bonus points

• You've created content yourself and can show us examples
• You've grown a social account, personal or professional
• You can shoot/edit short-form video
• You understand startups, SaaS, AI, or creator-led brands
• You have strong visual/design taste
• You've had something you made get unexpectedly large distribution

About Me

I’m a non-technical solo founder with 10+ years of experience across Enterprise SaaS and Real Estate, passionate about products, UI UX design, marketing, and sales.

MBA graduate, and an all-around product enthusiast. Previously led Product Marketing and Growth at Exotel and Luru. Started The Double as a solo project, now working with a team of 4.

A storyteller at heart, combining creativity and strategy to build great products.

Join us to build something impactful! 🚀