B2B Growth Marketing Manager

ScaleXP is a fast-growing UK SaaS company transforming how SME finance teams work. Our finance automation platform connects accounting and CRM systems to automate month-end processes, revenue recognition, SaaS metrics, invoicing and reporting.

You will own ScaleXP’s B2B growth marketing, with one clear objective: generate qualified pipeline and improve conversion to revenue. This is a hands-on role spanning organic and AI search, content, paid acquisition, website conversion and lifecycle marketing.

What you’ll do

• Own demand generation across SEO, AI/GEO search, app marketplaces, content and other high-intent organic channels
• Create high-quality content and optimise website messaging and conversion for CFOs and finance leaders
• Run structured growth experiments, testing new acquisition ideas and scaling what works
• Manage paid and lifecycle acquisition with disciplined testing, clear CAC and pipeline targets
• Own marketing analytics and full-funnel reporting from traffic and lead source through to pipeline and revenue

What we’re looking for

• 3+ years of B2B marketing experience, ideally in SaaS or technology
• A strong track record of personally delivering campaigns that generated qualified leads, pipeline or revenue
• Strong practical knowledge of SEO, paid search and AI/GEO discovery
• Strong CRO skills and confidence making straightforward WordPress / Elementor changes
• Excellent writing and messaging skills
• Strong working knowledge of GA4, Google Search Console and HubSpot
• Experience as a sole marketer, first marketing hire or in a very lean team is highly desirable

Practicalities

• Salary: up to £55,000 depending on experience
• Full-time, with part-time candidates also considered
• Flexible working
• At least 6 days per month in our London office

When applying, please include

• One B2B growth initiative you personally delivered, including the starting metric, action taken and measurable result
• One AI-assisted marketing workflow you have built or used, and what it improved

Applications that do not include these two examples may not be considered.