Social Media Marketing Executive

Reporting to Head of Digital
Location Upminster, Essex, UK
Working pattern On-site, five days per week (in-house; not agency or remote)
Salary £40,000-£50,000, depending on experience

The opportunity
Join an in-house performance marketing team at a business specialising in high-volume lead generation within the financial claims sector. Paid social is central to growth, with a strong focus on disciplined testing, clear reporting and scalable customer acquisition.
You will take day-to-day ownership of Meta campaigns across Facebook and Instagram, optimising and scaling activity to deliver consistent, compliant lead volumes at target efficiency. This role suits a hands-on paid social specialist who is comfortable managing significant budgets, moving at pace and making confident decisions from performance data.

What you'll own
Campaign management and growth
• Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.
• Build and maintain campaign structures designed for volume and performance, including testing frameworks, budget allocation and clear scaling rules.
• Optimise against core KPIs such as cost per lead, cost per acquisition, conversion rate and lead-quality indicators.
• Manage prospecting and retargeting audiences, exclusions and funnel segmentation to improve efficiency.
• Monitor performance daily and make timely, data-led changes to stabilise and improve results.
Creative testing and measurement
• Run a structured programme of creative testing across angles, hooks and formats, and turn performance insights into clear briefs for creative resources.
• Maintain strong tracking and attribution hygiene across events, Meta Pixel and Conversions API where applicable, UTMs and landing-page signals.
• Identify risks and opportunities early, including creative fatigue, audience saturation, rising costs and available scaling headroom.
Reporting and collaboration
• Own reporting for campaign pacing, spend, CPL/CPA, trends and test outcomes.
• Provide clear daily and weekly performance updates to the Head of Digital, explaining what changed, why it changed and what happens next.
• Build and maintain straightforward dashboards and spreadsheets with accurate, consistent reporting habits.
• Work closely with internal stakeholders so lead flow supports operational capacity and commercial objectives.

What you'll bring
Essential experience
• Two to four years of hands-on experience managing Meta paid social campaigns end to end.
• Clear evidence of managing Meta ad spend of £50,000 or more per month.
• A proven record of running and scaling performance-led lead-generation campaigns.
• Strong working knowledge of Meta Ads Manager, including objectives, optimisation events, placements, budgeting and bidding approaches.
• The ability to own performance numbers and turn them into actions without relying on analysts for day-to-day interpretation.
• Confidence working in a fast-moving, commercially focused environment with daily optimisation expectations.
• Clear stakeholder communication, strong attention to detail and a disciplined approach to targets.
Desirable experience
• Experience in a regulated or compliance-sensitive sector, such as financial services, claims or insurance.
• Familiarity with lead-quality feedback loops and downstream, post-lead performance indicators.
• Strong creative-performance judgement for direct-response lead generation.
What success looks like
• You are commercially minded, analytical and proactive, spotting issues before being asked.
• You stay calm and disciplined while managing high spend and changing performance conditions.
• You use a structured test-and-learn approach and stop underperforming tests decisively.
• You maintain high standards across spend control, naming conventions, tracking and reporting accuracy.
• You enjoy working collaboratively in an office-based, in-house digital team.