Marketing Manager-Demand Generation/Growth

Marketing Manager – Demand Generation / Growth
Bangalore, HSR Layout (4 days WFO + 1 day remote) | 3–6 years experience | IC role

Tallect is a Total Rewards platform helping companies manage compensation, benefits, and employee rewards with greater clarity and control. We're looking for a hands-on Marketing Manager to own end-to-end demand generation — from outbound and paid acquisition to content, SEO, and sales enablement — directly driving qualified pipeline and revenue.

What you'll do:

• Build and run automated outbound campaigns (LinkedIn + email) using AI-driven sequencing and personalization
• Own an AI-led SEO and content engine — keyword strategy, landing pages, blogs, case studies, and visibility across Google, ChatGPT, Perplexity, and other discovery platforms
• Plan and optimize paid campaigns on LinkedIn Ads and Google Ads, managing budgets against CAC, CPL, and ROI
• Sharpen ICP, positioning, and messaging in partnership with Product and Customer Success
• Strengthen presence on G2, Capterra, and similar review/discovery platforms
• Drive LinkedIn-first organic and paid social strategy for company and leadership profiles

What we're looking for:

• 3–6 years in B2B SaaS marketing, demand gen, or growth marketing
• Hands-on with HubSpot, Salesforce, or similar marketing/CRM tools
• Proven experience running LinkedIn Ads, Google Ads, email campaigns, and optimizing landing page conversion
• Strong SEO and content strategy chops, with sharp copywriting and storytelling skills
• Data-driven — comfortable with dashboards, attribution, and channel performance analysis