Head of Growth

About Xeliport

Xeliport is a cross-border SaaS platform built for Indian D2C brands going global. We handle the hard parts, compliance, logistics, payments, and market entry, so founders can focus on selling. We're early, we're moving fast, and we're looking for people who want to build something that actually matters.

The Role

This is Xeliport's first hire. Not first marketing hire, first hire.

You will build the brand from scratch. That means content, distribution, community, paid, and SEO, owned entirely by you. The goal is to make Xeliport the go-to name for Indian D2C brands going global, and a big part of how that happens is through content that educates, builds trust, and compounds over time.

This role is compensated via an equity and cash split. We want someone who thinks like a founder, moves like one, and wants skin in the game.

We actively prefer unconventional backgrounds. If you've started something, run something, or built something from nothing, that matters more to us than a linear career path.

What You'll Own - Content

Build and run Xeliport's content engine end-to-end, this is the core of the role
Define the content strategy, what gets made, why, for whom, and when
Own the editorial calendar across LinkedIn, Instagram, and YouTube
Brief, direct, and supervise creators, writers, and video producers
Oversee video content production, reels, explainers, talking-head formats
Oversee the blog, newsletters, and lead magnets

What You'll Own - Performance Marketing

Plan and execute paid campaigns across Meta, Google, and LinkedIn
Own CAC targets by corridor (UAE, UK, US, SG) and optimise toward them
Build and iterate on landing pages and ad creatives
Work with external consultants on attribution and analytics

What You'll Own - SEO

Own organic search strategy, keyword research, content mapping, on-page and off-page
Target high-intent queries from Indian export founders and D2C operators
Track rankings, traffic, and conversion from organic

What You'll Own - Community Building

Embed Xeliport in the communities where Indian D2C founders already spend time
Build Xeliport's own community presence over time
Turn community into pipeline, systematically, not spammily

What You'll Own - Events

Identify and represent Xeliport at D2C, startup, and trade events in India and target markets
Help organise events that further Xeliport's brand
Own event ROI, leads generated, relationships built, content repurposed

What We're Looking For

4-5 years of experience in growth, content, marketing, or something adjacent and interesting
Startup or founding experience, you've worked 0-to-1, ideally as an early employee or founder
A genuine content builder, you can write, you understand video, you know what makes something worth sharing
Performance marketing fundamentals, Meta, Google, LinkedIn
SEO instincts, you understand how organic compounds
Unconventional backgrounds welcome, journalists, D2C operators, creators, consultants, agency people
Agency experience is a strong plus

What This Is Not

A role with a large team under you from day one
A role for someone who needs a fully defined brief before they start
A pure performance marketing role, content is the engine here

What You Get

Equity + cash split, structured for someone who wants to build, not just earn
Full ownership of the growth function with no one above you in this lane
The chance to write the brand playbook for a category that doesn't have one yet

How to Apply

Email [email protected] with the subject line "Wellfound - Head of Growth - Your Name" and attach your resume as a PDF.