Performance Marketing Specialist

Job Summary:

We are seeking a Performance Marketing Specialist with strong hands-on experience in Google Ads, Meta Ads, Facebook Ads, and Snapchat Ads. The candidate will be responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, generate leads, and maximize ROI. The role requires expertise in performance marketing, audience targeting, budget management, and campaign analytics. The ideal candidate should be data-driven, creative, and up to date with the latest trends in digital advertising.

Key Responsibilities:
• Strategize, plan, and execute high-performing paid campaigns on:
Google Ads (Search, Display, YouTube, Remarketing)
Facebook & Instagram Ads (Lead Gen, Brand Awareness, Conversions, E-commerce)
Snapchat Ads (Awareness & Engagement Campaigns)
• Optimize ad performance to achieve campaign KPIs (CPL, CPA, CTR, ROAS, etc.).
• Manage monthly ad budgets effectively and deliver measurable ROI.
• Conduct audience segmentation, keyword research, and A/B testing.
• Track and analyze campaign data using tools like Google Analytics, Facebook Business Manager, Ads Manager.
• Create regular performance reports with insights and recommendations.
• Collaborate with the design/content team to develop engaging creatives & ad copies.
• Stay up-to-date with latest advertising trends, tools, and algorithm changes.

Requirements:
• Proven hands-on experience with Google Ads, Facebook Ads, and Snapchat Ads.
• Strong knowledge of campaign setup, audience targeting, retargeting, and budget optimization.
• Experience in performance marketing, PPC, and conversion tracking.
• Familiarity with Google Analytics, Facebook Business Manager, and Ads Manager.
• Excellent analytical skills and data-driven mindset.
Strong communication and reporting skills.