Senior PPC Specialist – Google Search & Lead Generation

Experience: 3+ Years
Job Type: Full-Time
Work Mode: Work From Office (WFO)
Office Location: Gaur City Mall, Greater Noida
Working Days: Monday to Saturday
Working Hours: 9:30 AM – 6:30 PM

Role Overview

We are looking for a highly skilled Search Ads Expert to join our in-house performance marketing team. This role is specifically focused on Google Search Ads, Microsoft Ads (Bing), and Yahoo Search, with the primary objective of generating high-quality leads while maintaining exceptional campaign efficiency.

This is not a general digital marketing role. You will own the complete search advertising lifecycle—from campaign strategy and keyword planning to advanced conversion tracking, landing page optimization, and performance reporting.

We are looking for someone who takes complete ownership of campaign performance, proactively identifies optimization opportunities, and collaborates closely with designers, developers, and the sales team to maximize lead quality and ROI.

Key Focus Areas
Search Advertising Expertise
Expert-level experience with Google Ads (Search Campaigns)
Microsoft Ads (Bing)
Yahoo Search Ads
Search campaign optimization for Lead Generation
Lead Generation
Managing aggressive CPL (Cost Per Lead) targets
Improving Lead Quality
Scaling campaigns while maintaining profitability
Technical Tracking
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Conversion Tracking
Enhanced Conversions
Offline Conversion Tracking (OCT)
Landing Page Optimization
Landing page performance analysis
Conversion Rate Optimization (CRO)
Quality Score improvement
UI/UX recommendations
Form optimization
CTA optimization
Page speed recommendations
Key Responsibilities

1. Search Campaign Management Plan, launch, manage, and optimize high-performing Search campaigns across Google, Bing, and Yahoo. Conduct comprehensive keyword research and build highly targeted campaign structures. Develop and maintain extensive negative keyword lists to reduce wasted ad spend. Continuously optimize bidding strategies, budgets, and targeting to improve campaign performance. Scale successful campaigns while maintaining lead quality and target CPL.
2. Tracking & Analytics Own the complete implementation of conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4). Configure and validate tags, triggers, events, and enhanced conversions. Troubleshoot tracking discrepancies between advertising platforms, CRM systems, and analytics tools. Implement Offline Conversion Tracking (OCT) wherever applicable. Ensure accurate attribution across campaigns.
3. Landing Page & CRO Audit landing pages for user experience and conversion performance. Recommend improvements for: Headlines Call-to-Action (CTA) Forms Trust signals Layout Mobile responsiveness Page speed Collaborate with designers and developers to implement optimization recommendations. Conduct A/B testing on landing pages and ad creatives.
4. Reporting & Optimization Monitor campaign performance daily. Analyze: CTR CPC CPL Conversion Rate Search Impression Share Quality Score ROAS ROI Prepare detailed weekly and monthly performance reports. Perform continuous A/B testing on: Responsive Search Ads (RSAs) Headlines Descriptions Extensions Bid Strategies (Target CPA, Max Conversions, Manual CPC) Required Qualifications Experience Minimum 3+ years of hands-on experience managing Google Search Ads. Agency experience preferred. Proven success managing Lead Generation campaigns across multiple industries. Core Skills Google Ads (Search) Microsoft Ads (Bing) Yahoo Search Ads Google Ads Editor Microsoft Advertising Editor Google Tag Manager (GTM) Google Analytics 4 (GA4) Conversion Tracking Keyword Research Negative Keyword Strategy Responsive Search Ads (RSA) Landing Page Optimization Conversion Rate Optimization (CRO) Campaign Experience

Experience managing campaigns for industries such as:

Real Estate
Healthcare
Education
Home Services
Legal Services
SaaS
B2B Lead Generation
Financial Services
Technical Skills
Google Tag Manager
Google Analytics 4
Offline Conversion Tracking
CRM Integration
Excel / Google Sheets Reporting
Basic HTML understanding (preferred)
Soft Skills
Excellent analytical and problem-solving skills.
Strong communication and presentation skills.
High attention to detail.
Ability to prioritize multiple campaigns effectively.
Self-driven with strong ownership and accountability.
Comfortable collaborating with cross-functional teams in an office environment.
Preferred Certifications
Google Ads Search Certification (Current)
Google Analytics 4 (GA4) Certification
Microsoft Advertising Certification (Preferred)
Why Join Rankkking?
Work with a high-performance digital marketing and AI automation team.
Opportunity to manage challenging Lead Generation campaigns across multiple industries.
Exposure to advanced tracking, analytics, and conversion optimization techniques.
Collaborate closely with experienced SEO, PPC, Development, and AI Automation teams.
Clear growth opportunities based on performance and ownership.
Work on real client campaigns where your contributions directly impact business growth and ROI.
Supportive and collaborative Work From Office environment at our Greater Noida office.
Office Details

Location: Gaur City Mall, Greater Noida
Work Mode: Work From Office (WFO)
Working Days: Monday to Saturday
Working Hours: 9:30 AM – 6:30 PM