Growth Hacker

Role Type: Full-Time
Experience: 2–5 Years
Salary Range: 4-7LPA
Location: Bengaluru, Karnataka, India
Work Mode: hybrid (3-days office in a week)

About the Role

We are looking for a hands-on Growth Hacker / Growth Marketing Specialist who can help us increase sales, build and execute Go-To-Market strategies, identify new customer acquisition channels, and continuously experiment with new ways to grow our products.

This is not a role where you will only manage social media accounts or create marketing reports.

We need someone who can take ownership of the complete growth funnel, from identifying the right audience and bringing in traffic to generating leads, improving conversions, and ultimately increasing revenue.

You should be comfortable working across paid marketing, GTM strategy, influencer collaborations, SEO, landing pages, analytics, conversion optimization, and growth experiments.

Key Responsibilities

Go-To-Market Strategy & Execution

• Research target markets, industries, customer segments, and competitors.
• Build and execute Go-To-Market strategies for new products, features, and markets.
• Identify the best channels to acquire customers.
• Create Ideal Customer Profiles (ICP) and customer personas.
• Develop positioning, messaging, offers, and acquisition strategies.
• Work closely with the founders, product, sales, and development teams.
• Convert GTM strategies into clear, actionable execution plans.
• Analyze competitors and identify opportunities to differentiate our products.
• Experiment with different markets, customer segments, pricing strategies, and offers.

Google Ads & Performance Marketing

• Plan, create, launch, and manage Google Ads campaigns independently.
• Conduct keyword research and competitor analysis.
• Create Search, Display, Performance Max, and remarketing campaigns where relevant.
• Write high-converting ad copy.
• Build and optimize campaign structures, ad groups, keywords, and targeting.
• Manage negative keywords and search term optimization.
• Set up and verify conversion tracking.
• Understand Google Tag Manager and Google Analytics.
• Monitor CPC, CTR, CPA, ROAS, conversion rates, and other key metrics.
• Continuously optimize campaigns to reduce customer acquisition costs.
• Create and execute A/B tests for ads, audiences, offers, and landing pages.
• Prepare clear reports explaining what is working, what is not, and what should be tested next.

Sales & Lead Generation

• Develop strategies to increase qualified leads and sales.
• Identify new customer acquisition opportunities.
• Build inbound and outbound lead generation funnels.
• Experiment with cold email, LinkedIn outreach, WhatsApp, partnerships, communities, and other channels.
• Work closely with the sales team to understand lead quality.
• Analyze where potential customers are dropping from the funnel.
• Improve the journey from visitor → lead → qualified opportunity → paying customer.
• Develop strategies to improve lead-to-customer conversion rates.
• Identify opportunities to automate lead generation and follow-ups.

Influencer Marketing & Collaborations

• Identify relevant influencers and content creators based on our target audience.
• Research influencer audience quality, engagement, reach, and relevance.
• Contact and negotiate with influencers independently.
• Negotiate collaboration pricing and deliverables.
• Develop influencer campaign strategies.
• Create campaign briefs and communicate expectations clearly.
• Manage influencer relationships from initial outreach to campaign completion.
• Coordinate content approvals and publishing schedules.
• Create unique links, coupon codes, landing pages, or tracking mechanisms.
• Track leads, conversions, CAC, and revenue generated from influencer campaigns.
• Build and manage the complete influencer acquisition funnel.
• Identify high-performing influencers and develop long-term partnerships.
• Ensure influencer marketing is focused on measurable business results, not just views and engagement.

Funnel & Conversion Rate Optimization

• Analyze the complete customer acquisition funnel.
• Identify conversion bottlenecks.
• Suggest improvements to landing pages, websites, signup flows, demos, and onboarding.
• Work with designers and developers to implement experiments.
• Create and test different headlines, CTAs, offers, forms, and landing pages.
• Improve visitor-to-lead and lead-to-customer conversion rates.
• Use data and user behavior to make growth decisions.

SEO & Organic Growth

• Conduct keyword and competitor research.
• Identify opportunities to increase organic traffic.
• Build practical SEO strategies aligned with business goals.
• Work on on-page, technical, and content SEO.
• Identify high-intent and revenue-generating keywords.
• Create content strategies that generate qualified traffic and leads.
• Monitor rankings, organic traffic, and conversions.
• Explore programmatic SEO and scalable organic growth opportunities.

Analytics & Growth Experiments

• Set up and monitor key growth metrics.
• Understand Google Analytics, Search Console, Tag Manager, and other analytics tools.
• Track customer acquisition costs, conversion rates, ROAS, retention, and revenue.
• Create dashboards and reports for growth performance.
• Run structured growth experiments.
• Define hypotheses, expected outcomes, execution plans, and success metrics.
• Analyze experiment results and decide whether to scale, improve, or stop an initiative.
• Maintain a pipeline of new growth ideas and experiments.

What We Are Looking For

• 2–5 years of experience in Growth Marketing, Performance Marketing, or a similar role.
• Strong practical knowledge of Google Ads.
• Experience creating and managing advertising campaigns from scratch.
• Strong understanding of sales and marketing funnels.
• Experience developing or executing Go-To-Market strategies.
• Experience working with influencers or managing creator collaborations.
• Strong negotiation and communication skills.
• Good understanding of SEO and organic growth.
• Experience with Google Analytics, Google Tag Manager, and Search Console.
• Ability to analyze data and make decisions based on results.
• Understanding of landing pages and conversion optimization.
• Ability to work independently and take ownership of growth initiatives.
• Comfortable working in a fast-moving startup environment.
• Strong experimentation and problem-solving mindset.

Good to Have

• Experience growing SaaS or technology products.
• Experience marketing B2B and B2C products.
• Knowledge of Meta Ads and LinkedIn Ads.
• Experience with CRM and marketing automation tools.
• Understanding of AI tools and how they can be used for marketing automation.
• Experience with cold email and outbound lead generation.
• Basic understanding of APIs, automation tools, and no-code platforms.
• Experience launching products in new markets or geographies.

What Success Looks Like in This Role

Success will not be measured by how many posts, campaigns, or reports you create.

We will measure success based on:

• Growth in qualified leads and sales.
• Improvement in customer acquisition cost.
• Increased conversion rates.
• Successful execution of GTM strategies.
• Performance and profitability of Google Ads campaigns.
• Revenue generated through influencer collaborations.
• Number and quality of growth experiments executed.
• Identification of new scalable customer acquisition channels.
• Clear understanding of what is driving growth and what is not.

Who Should Apply?

You should apply if you are someone who:

• Enjoys experimenting with new growth ideas.
• Can take an idea from strategy to execution.
• Understands both marketing and sales.
• Is comfortable managing budgets and being accountable for results.
• Can negotiate and build relationships with influencers and partners.
• Uses data instead of assumptions to make decisions.
• Can independently identify problems and propose solutions.
• Is focused on generating business results rather than vanity metrics.

If your experience is limited to social media posting and content creation, this role may not be the right fit.

We are looking for someone who wants to take ownership of growth, experiment aggressively, learn quickly, and help build scalable systems for customer acquisition and revenue growth.