Head of Marketing

Company: Client
Location: Bengaluru, India (On-site) · Occasional domestic & international travel
Reports to: CEO / Founder
Team: Leads and manages the existing marketing team
Employment Type: Full-time, Senior Leadership**

About the Client
Since 2004, the Client has been the ERP partner of choice for the real estate, construction, and infrastructure industries. Its flagship platform, automates the full lifecycle of a development business—from land, legal, and liaison through sales & CRM, projects, engineering, procurement, finance, and facilities—connecting the Buy Side, Sell Side, and In Side of an organization. The platform is further enhanced with AI and Business Intelligence through AI.

Today, the Client serves 700+ clients and 100,000+ users across 21+ countries, with headquarters in Bengaluru and a regional hub in Dubai. Client is recognized as a leading ERP platform in the real estate industry, and the company continues to expand its presence across India and international markets.

The Role
The Client is looking for a Head of Marketing to take full ownership of its go-to-market strategy. This is a hands-on leadership role for someone who can:

Define and execute marketing strategy across multiple channels and regions.
Serve as a credible public spokesperson for the product at industry events, customer engagements, and market forums.

You will lead an established marketing team, strengthen marketing strategy across digital and offline channels, and drive alignment between marketing and revenue generation. Equally important, you'll develop a deep understanding of Client and confidently communicate its value to developers, CXOs, partners, and other stakeholders.

This is a high-ownership leadership position with significant opportunities for growth.

Key Responsibilities
Strategy & Leadership
Own the overall marketing strategy, planning, and budget aligned with business growth objectives across India and international markets (Middle East, Africa, Southeast Asia, Europe, and beyond).
Define priorities across markets and marketing channels.
Develop positioning and messaging for Client against competitors in each market.

Team Management & Development
Lead, mentor, and develop the existing marketing team.
Set performance goals and foster a high-performing marketing organization.
Build additional capabilities and team structure as the business scales.

Demand Generation & Multi-Channel Marketing
Drive integrated demand generation across LinkedIn, Google, Meta (Facebook/Instagram), SEO, content marketing, email campaigns, and outreach initiatives tailored to regional markets.
Own content strategy including case studies, thought leadership, website content, sales collateral, and campaign assets.
Plan and execute participation in key industry events such as CREDAI Natcon, Cityscape, MCHI-CREDAI, NAREDCO, GIHED, and BIG5.

Product Evangelism & Industry Representation
Represent the Client at conferences, webinars, industry panels, and customer events.
Develop deep expertise in client, its modules, and the business processes it supports.
Translate product capabilities into compelling customer stories and market messaging.

Brand & Reputation Management
Strengthen and maintain the Client's brand across all markets and customer touchpoints.
Build relationships with industry associations, media, and strategic partners.

Marketing & Sales Alignment
Partner closely with the sales team to generate qualified pipeline.
Track and report meaningful business metrics including demand generation, pipeline contribution, and revenue impact.

Required Qualifications

• 8–12+ years of B2B marketing experience, preferably in Enterprise Software or SaaS (ERP, PropTech, FinTech, or similar industries).
• Demonstrated experience leading and developing marketing teams.
• Strong expertise across digital marketing, content marketing, events, and integrated demand generation.
• Excellent presentation, communication, and public speaking skills.
• Strong commercial mindset with experience linking marketing initiatives to revenue outcomes.
• Ability to quickly learn complex products and become a trusted industry spokesperson.
• Comfortable working across multiple international markets.

Preferred Qualifications
Experience marketing to the real estate, construction, or infrastructure industry.
Familiarity with enterprise ERP sales cycles and complex B2B buying processes.
Exposure to international markets including the Middle East, Africa, Southeast Asia, or Europe.
Understanding of AI and Business Intelligence positioning within enterprise software.

Why Join the Client?
Work with an established industry leader serving 700+ clients across 21+ countries.
Market a robust enterprise ERP platform with differentiated AI capabilities.
Take full ownership of the marketing function while working closely with executive leadership.
Opportunity to shape the company's global growth strategy and brand presence.