Marketing Executive

About the Role

We are looking for a dynamic and performance-driven Marketing Executive to lead and execute marketing initiatives across digital channels. The ideal candidate should have hands-on experience in performance marketing, customer engagement, content strategy, and campaign optimization within a fintech, investment, NBFC, or startup ecosystem.
This role requires someone who can combine creativity with analytical thinking to drive user acquisition, engagement, retention, and brand visibility.

Key Responsibilities

• Develop and execute marketing strategies aligned with business and brand growth objectives
• Drive customer acquisition, engagement, and retention initiatives through creative marketing campaigns
• Plan and manage CRM activities including email marketing, push notifications, WhatsApp campaigns, and user lifecycle communication
• Create, manage, and execute content across social media, website, app, and marketing communications
• Lead social media growth and strengthen the company’s digital presence across platforms such as Instagram, LinkedIn, and Twitter/X
• Build and maintain a premium brand identity aligned with affluent and aspirational audiences
• Coordinate with internal teams including Product, Sales, Design, and Operations for marketing and branding initiatives
• Analyze campaign and content performance and implement improvements to enhance audience engagement and reach
• Analyze market trends, audience insights, and competitor activities to identify growth opportunities
• Stay updated with the latest digital marketing, social media, and luxury branding trends

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Prior experience working with luxury, premium, lifestyle, fashion, wealth management, or aspirational consumer brands will be highly preferred
• Strong understanding of premium brand positioning, digital storytelling, and high-end audience engagement
• Ability to create sophisticated and visually aligned brand communication across digital platforms
• Good understanding of content marketing, customer engagement, and retention strategies
• Strong analytical and problem-solving skills with a data-driven approach
• Excellent communication, coordination, and stakeholder management abilities
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.