GTM Executive

About Ninar AI

Ninar AI is an AI Visibility Intelligence Platform. We help brands get discovered, recommended, and cited by AI engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews. Think of it as the next layer after SEO - optimizing for how AI talks about your brand.

We're bootstrapped, profitable on unit economics, NVIDIA Inception member, and growing fast. Founded by Penchala Rasala, based in the US, with engineering and operations running remote.

The Role

We need someone who wakes up thinking about pipeline. You'll own outbound, content distribution, and paid spend — turning Ninar's product into conversations with the right buyers. This is a full-time, remote role (India-based) with US Eastern timezone overlap required (at least 4-5 hours daily).

What You'll Do

Outbound & Lead Generation (40%)

• Identify, research, and reach out to marketing teams at mid-market SaaS, e-commerce, and fintech companies
• Run cold email and LinkedIn outreach sequences targeting heads of marketing, SEO leads, and growth teams
• Follow up on inbound leads and free-plan signups to convert them into paid conversations
• Maintain a clean pipeline in CRM with notes, stages, and follow-up cadences

Content Distribution & Community (30%)

• Publish and promote blog posts, comparison pages, and case studies across channels
• Seed content in relevant communities: Reddit, Quora, Indie Hackers, niche Slack groups
• Improve Ninar ranking on directories: G2, TAAFT, Capterra, Product Hunt
• Coordinate social posting cadence (LinkedIn primarily, X secondary)

Paid Spend Management (15%)

• Create & manage a monthly ad budget across Social Channels
• Test creatives, audiences, and channels weekly
• Report ROAS, kill underperformers, double down on what converts

GTM Ops (15%)

• Monitor competitor launches and market shifts (we have automated briefings - you act on them)
• Collect user testimonials and build case studies from early customers
• Keep external profiles current: Crunchbase, Product Hunt, G2, LinkedIn company page
• Support landing page copy iterations and conversion experiments

What You're NOT Doing

• Product strategy or pricing decisions (founder-led)
• Writing long-form technical content (founder voice)
• Engineering or product work

You're a Fit If

• 2-5 years in B2B SaaS marketing or growth, ideally at a US-facing startup
• You've run outbound campaigns that generated real pipeline (not just "brand awareness")
• Comfortable writing crisp English copy for a US audience
• Familiar with tools: LinkedIn Sales Navigator, email sequencing (Instantly/Lemlist/Apollo), basic CRM
• You understand SaaS metrics: MRR, CAC, pipeline velocity, conversion rates
• Self-starter who doesn't need daily hand-holding - you report results, not ask for tasks
• Based in India, available for 4-5 hours of US Eastern overlap daily

Bonus Points

• Worked in MarTech space
• Have run Product Hunt launches or community-led growth
• Understand SEO well enough to know why AI visibility is the next wave

How to Apply

Send a short note (not a cover letter essay) answering:

1. One outbound campaign you ran that generated pipeline. What was the ICP, what was the channel, what was the result?
2. A SaaS product you'd pitch Ninar to and why (show you understand our buyer).
3. Your LinkedIn profile.

Email: [email protected]
Subject: GTM — [Your Name]