Lead Generation Specialist (B2C)

About the Role

We are seeking a motivated Lead Generation Specialist (B2C) to identify, engage, and qualify potential customers for our products/services. In this role, you will play a key part in driving growth by generating high-quality leads through outbound and inbound channels and supporting the sales pipeline.

• Key Responsibilities
• Research and identify potential B2C customers through various channels (online platforms, databases, social media, etc.)
• Generate and qualify leads based on defined criteria
• Conduct initial outreach via phone, email, SMS, or social media messaging
• Maintain and update lead information in the CRM system
• Nurture leads and move them through the sales funnel
• Collaborate with sales and marketing teams to optimize lead quality and conversion
• Track and report on lead generation performance metrics
• Continuously test and improve outreach strategies and messaging

Requirements

• 1–3 years of experience in lead generation, sales, telemarketing, or customer outreach (B2C preferred)
• Strong communication and interpersonal skills
• Comfortable with outbound calling and digital outreach
• Experience using CRM tools (e.g., Salesforce, HubSpot, or similar)
• Ability to work independently and meet targets
• Strong organizational and follow-up skills
• Basic understanding of sales funnels and customer journey

Preferred Qualifications

• Experience in high-volume outreach environments
• Familiarity with social media prospecting (Facebook, Instagram, LinkedIn, etc.)
• Background in sales, marketing, or customer service
• Experience working with KPIs such as conversion rate, lead quality, and appointment setting

What We Offer

• Competitive base pay + performance incentives/bonuses
• Training and development opportunities
• Growth potential within sales or marketing teams
• Flexible work arrangements (if applicable)
• Supportive and performance-driven team environment

Success in This Role Looks Like
Consistently generating qualified leads that convert into customers
Meeting or exceeding monthly outreach and conversion targets
Maintaining accurate and up-to-date CRM records
Improving lead quality over time through smarter targeting and messaging