Performance Marketing Manager

We're VitalPaws — a pet wellness company built for first-time dog parents in India. We're not a supplement brand. We're building a habit system around dog health, and we need someone to own the paid acquisition engine that fuels it.

You'll own Meta Ads end-to-end. Not execute someone else's playbook — build and run it yourself.

What you'll do:

Run and scale Facebook + Instagram campaigns for a D2C health brand

Brief the creative team on what to make next based on performance data

Own CPA targets and make independent budget scaling decisions

Weekly reporting — what's working, what's not, what changes

Eventually expand to Google Search and YouTube (Phase 2)

You're a fit if:

2–4 years Meta Ads experience, D2C brand preferred

You understand broad targeting, Advantage+, Learning Limited — and don't panic at any of them

You read data and make decisions, not excuses

You don't need hand-holding on what to do next