Digital Marketing Executive

JOB PURPOSE

Manage digital marketing activities, strengthen online brand visibility, generate qualified B2B leads, promote IT products and solutions, and support business growth.

KEY RESPONSIBILITIES

• Plan and execute digital marketing campaigns for IT products and solutions.
• Manage SEO, Google Ads, LinkedIn, social media, and email marketing campaigns.
• Generate qualified B2B leads and coordinate with the Sales team for follow-up and conversion.
• Manage the company website, product pages, landing pages, and digital content.
• Create engaging content for LinkedIn, Facebook, Instagram, YouTube, blogs, and product promotions.
• Monitor competitors, market trends, keywords, and campaign performance.
• Track campaign budgets, CPL, conversions, and ROI, and prepare weekly and monthly MIS reports.

REQUIRED SKILLS – KRA & KPI FOCUS

• Lead Generation: Achieve monthly qualified B2B lead targets and improve lead conversion.
• SEO & Website: Improve keyword rankings, organic traffic, and website enquiries.
• Google & LinkedIn Ads: Run cost-effective campaigns while maintaining target CPL and ROI.
• Social Media: Increase brand awareness, engagement, followers, and product visibility.
• Content Marketing: Deliver planned monthly content, creatives, blogs, and campaign assets.
• Sales Support: Generate quality opportunities and contribute to the sales pipeline.
• Analytics & Reporting: Monitor traffic, leads, CPL, conversion rates, and campaign ROI.
• Digital Branding & MIS: Strengthen the company’s online presence and provide accurate, timely reporting.

QUALIFICATION & EXPERIENCE

• Graduate in any discipline. MBA in Marketing or Digital Marketing is preferred.
• Minimum 1 year of relevant experience in Digital Marketing.
• Hands-on knowledge of SEO, SEM, Google Ads, LinkedIn, social media marketing, and email marketing.
• Working knowledge of Google Analytics, Google Search Console, and basic CRM tools.
• Good content writing and communication skills. Knowledge of Canva and basic graphic or video editing is an added advantage.
• Strong analytical, creative, communication, and problem-solving skills.

PREFERRED INDUSTRY EXPERIENCE

• IT Hardware
• IT Products
• Technology
• B2B
• Distribution
• System Integration
• Corporate or Channel Sales

CANDIDATE PROFILE

A hands-on, result-oriented professional capable of independently managing digital marketing campaigns, generating quality B2B leads, enhancing brand visibility, and supporting the Sales team in converting digital opportunities.

Candidate Details

Current CTC | Expected CTC | Notice Period | Current Location

Note: Only candidates with relevant digital marketing experience are requested to apply.