Founding Team – Merchant Growth & Field

We're building the Retail OS for India's 60 million stores. And we need someone who's ready to own the ground - the building and retaining retailer relationships.

At Razonica, we're putting an AI-powered chatbots in the hands of every mom-and-pop retailer in India — helping them invest in the right products to sell.

Every retailer faces 5 GTM questions: what to sell, who to sell to, at what price, what to say, and how to reach them. Razonica is on a mission to help them solve this.

Signing up a retailer is just the start. You'll obsess over what makes a retailer successful on Razonica and build the systems to replicate it.
This role starts in the field — visiting stores, building relationships, and signing up retailers directly. If you haven't done this before or dont imagine enjoying being on the field and interacting with retailers, this likely isn't the right fit.

The product is in development. The foundation is solid. Now we need the person who will shape how it reaches the market.

What you'll do (at least to start)
Go door-to-door. Sign up retailers. Understand what makes them adopt, stick, and refer. Then build the entire customer success function from the ground up — playbooks, onboarding flows, retention systems, and eventually a team.

This is not a 'manage a dashboard' role. This is a 'figure it out in the field and then systematize it' role.

Who we're looking for
— 1+ years in FMCG field sales, fintech merchant onboarding (BharatPe, PhonePe, etc.), or SMB SaaS
— Has sold to or worked closely with small retailers
— Hungry to build something, not just execute someone else's playbook
— Comfortable with ambiguity and a lean early-stage setup
— You are looking to build something of your own and are comfortable with ESOP+ small cash compensation

What's in it for you
— A clear path to Head of Customer Success as we scale
— Meaningful ESOP from day one — you're not an employee, you're a founding team member with real skin in the game.
— A team and mentors with deep GTM and retail experience backing you
— The chance to build something that actually matters for the backbone of Indian retail

If you've ever looked at your corporate job and thought 'I should be building' — this is your moment.

Drop us a message or apply below. We move fast.

Think you don't fit all the criteria but can't stop thinking about it? We want to hear from you too. We're building a team of people who are obsessed with this problem — not just people with the right résumé.