Brand Manager

Here’s a sharp, operator-focused Brand Manager JD tailored for Flo Mattress. It’s built to attract someone who can actually drive growth, not just “manage brand.”

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Brand Manager – Flo Mattress

Location: Mumbai
Experience: 3–6 years
Type: Full-time

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About Flo

Flo is a fast-growing D2C sleep company focused on building India’s most loved mattress and sleep brand. We combine strong product thinking with performance-driven marketing, and we’re now looking to build a category-defining brand layer on top.

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Role Overview

We’re looking for a Brand Manager who can own and scale Flo’s brand end-to-end — from positioning and storytelling to campaign execution and on-ground impact.

This is not a “coordination” role.

👉 You will be responsible for:

• How Flo shows up to customers
• What we say, how we say it, and where it lands
• Translating brand into measurable business outcomes

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Key Responsibilities

1. Brand Strategy & Positioning

• Define and evolve Flo’s core brand narrative

• Ensure consistency across:

  • Website
  • Ads
  • Packaging
  • Marketplace listings

• Build clear differentiation in a cluttered category

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1. Campaigns & Launches

• Plan and execute:

  • Brand campaigns
  • Product launches
  • Seasonal / sale moments

• Work closely with:

  • Performance marketing team
  • Creative agencies / internal design

👉 Goal: campaigns that drive both brand recall and revenue

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1. Creative Direction

• Own creative briefs across:

  • Ads (Meta, Google, YouTube)
  • Website / PDP
  • Social content

• Push for:

  • Simplicity
  • Clarity
  • High conversion storytelling

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1. Customer Insight & Messaging

• Deeply understand:

  • Why customers buy
  • What objections they have
  • What language resonates

• Translate this into:

  • Better messaging
  • Higher converting creatives

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1. Reviews, UGC & Social Proof

• Build systems to:

  • Capture reviews
  • Drive UGC
  • Leverage customer stories

👉 Turn real customer voice into brand assets

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1. Cross-functional Ownership

• Work with:

  • Product → for feature positioning
  • Ops → for delivery experience messaging
  • CX → for feedback loops

👉 Ensure brand is consistent beyond marketing

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What We’re Looking For

• 3–6 years in:

  • D2C brand
  • Consumer startup
  • Agency (with strong execution exposure)

• Strong ability to:

  • Write clearly and simply
  • Think from a customer lens
  • Turn insight → execution fast

• Comfortable with:

  • Data + creativity
  • Iterating quickly (not over-polishing)

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What Success Looks Like

• Clear, differentiated brand voice
• Higher conversion on creatives / PDP
• Stronger recall and organic demand
• Campaigns that actually move revenue

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Why This Role Matters

Flo has strong fundamentals:

• Product
• Distribution
• Performance marketing

👉 The next unlock is brand

This role sits at the center of that.

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Compensation

Competitive, based on experience + performance

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If you’re looking for:

• A slow, layered approval environment
• Pure strategy without execution

This is not the role.

If you want:

• Ownership
• Speed
• Direct impact on growth

You’ll thrive here.