Marketing Executive

Role Overview:
You'll be the person who makes the brand come alive - not from a distance, but from the inside, with a real understanding of what it stands for and who it's speaking to.

Key Responsibilities:

• Own the brand's presence: Every visual, every caption, every listing - you're the person who ensures it's consistent, on-brand, and exactly right across social, website, marketplaces, and offline.
• Drive the social media engine: Plan and own the monthly content calendar, brief designers and creators, publish on schedule, and relentlessly optimise based on what's resonating with the audience.
• Be the brand's antenna: Stay ahead of trends, spot what's relevant, and translate it into content ideas that feel native to the brand - not forced, not generic.
• Keep campaigns moving: Own the timeline from brief to launch. Coordinate across design, performance, and operations so that every campaign goes out sharp, on time, and without gaps.
• Turn numbers into decisions: Track engagement, reach, and conversions. Maintain clean weekly and monthly reports - and more importantly, know what the data is telling you and act on it.
• Raise the bar, consistently: Don't just report what happened. Identify what could be better, bring a point of view, and push for improvements that compound over time.

Requirements:

• 1–3 years of experience in brand, marketing, or social media roles
• Strong understanding of social media platforms and content formats
• High attention to detail and strong execution skills
• Good communication and coordination skills
• Experience with D2C brands or consumer businesses is preferred

About Encompass:
Encompass, a publicly listed company, is a House of Brands focused on building consumer brands for the Next India.

The current brand portfolio includes:

Stoa Paris - A premium home and lifestyle brand offering French-inspired bedsheets, comforters, and home décor, focused on modern design, comfort, and quality materials.

Small Batch - A gourmet food brand offering chef-crafted, small-batch sauces and condiments designed to bring premium dining flavours into everyday meals.

Blisshome - A smart everyday home furnishing brand designed to offer comfortable, functional and stylish bedding solutions for aspirational Indian consumers who lead busy lives.