Sr. Demand Generation Manager

Role Description

Matik is looking for a Sr. Demand Gen Manager to scale Matik’s demand generation function. Reporting to the Head of Marketing, you’ll be the architect of how we create, capture, and convert demand - scaling programs, infrastructure, and playbooks that grow marketing’s pipeline engine. This is a high ownership role for someone who can think strategically and execute efficiently.

Responsibilities

• Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
• Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
• Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
• Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
• Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
• Build and execute ABM programs targeting key accounts in collaboration with the SDR team
• Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
• Lead A/B testing strategies and execution across all channels

Basic Qualifications

• 7+ years of demand generation or digital marketing, owning and driving results across multiple channels
• Experience working in B2B space and generating demand for enterprise products
• Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• Experience managing Hubspot as a core marketing ops tool