Social Media Content Creator & Community Manager (Equity Only)

Equity: 0.5–1.5% • Location: Remote (Vancouver, BC or Toronto, ON preferred)

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TL;DR

• Video-first social content creator + community engagement
• Main goal: verified sign-ups from social
• Cadence: 3–5 posts/wk (primary) + 1–2 (secondary)
• Daily: comment + DM engagement with clear CTAs

Who we’re looking for

We’re looking for a builder who’s excited to grow something from the ground up. We’re a very early-stage startup, and this role is for someone who enjoys creating momentum from zero—shipping content, learning fast, and building a community alongside the product.

You’ll thrive here if you:

• Live and breathe social: You understand what performs on TikTok/Instagram (hooks, pacing, trends, comments, DMs) and you care about turning attention into real intent.
• Get the product + user problem first-hand: You’re curious enough to learn Palette deeply and can speak to why it matters—saving travel inspiration across social/web, organizing it on a map, and turning it into trip-ready plans.
• Are the target user: You love travel, discover places on social, and you’ve felt the pain of planning with scattered links, screenshots, and tabs.
• Want to build community early: You enjoy engaging daily, starting conversations, and helping people move from “this looks cool” to “I need this for my next trip.”

About Palette

Palette is your personal travel inspiration library. Save links from Instagram, TikTok, YouTube, and the web, organize them on a map, and turn them into trip-ready plans—no ads, no algorithms, just your discoveries.

Why this role (execution-first)

We already have the positioning, early content direction, and what we want to test. What we’re missing is consistent, high-quality execution: making the content, posting it, and building community through daily interaction.

This is a maker role. Your week is mostly: create + post + engage + learn + repeat.

The role

Own short-form social content and community engagement, with a direct focus on moving people from scroll → intent (comment/DM) → sign-up.

What you’ll own (prioritized for sign-ups)

• Content execution (core): Produce and publish short-form content (Reels/TikTok) consistently. You’ll script, shoot, and edit (or assemble from assets) and get posts out the door.
• Conversion-focused engagement (core): Daily comment/DM engagement designed to turn viewers into sign-ups—replies, prompts, follow-ups, pinned comments, and clear CTAs. (This is primarily on-platform engagement, not Discord moderation.)
• Series + cadence: Turn winning formats into repeatable series and maintain a weekly cadence.
• Iteration + growth experiments: Improve hooks, captions, CTAs, and packaging. Run simple tests (e.g., “save this” vs “join waitlist” vs “comment a city”) and learn fast.
• Light strategy refinement (not from scratch): Use our existing pillars/brand direction; propose small improvements based on what performs.
• Reporting: Weekly readout tied to verified sign-ups (north star), plus conversion rate from social, saves/shares, CTR, and qualitative intent signals from comments/DMs.

30/60/90-day outcomes

30 days

• Ship 15–20 pieces of content (mostly short-form video) and establish a repeatable workflow (idea → script → edit → post → engage → learn).
• Maintain a consistent cadence: 3–5 posts/wk (primary) + 1–2 (secondary).
• Set a daily engagement rhythm (comment/DM response windows, weekly prompts) with explicit CTAs to drive sign-ups.

60 days

• Launch 2 repeatable series (e.g., Saved to Palette, Group Chat Diaries, Build a trip in 30 seconds).
• Run 3+ execution-driven growth tests (hook/caption/CTA variations; duets/stitches; micro-creator interactions).
• Demonstrate week-over-week lift in verified sign-ups attributed to social.

90 days

• Document a simple playbook: winning hooks, posting windows, content templates, and engagement prompts.
• Deliver a monthly “insights recap” focused on what moves people from scroll → intent (comment/DM) → sign-up and how to increase that conversion.

Must-haves

• Proof you can execute: links to videos/posts you made (personal, brand, creator collabs all welcome).
• Strong short-form instincts (hooks, pacing, storytelling) and the ability to edit quickly in CapCut/Canva/Figma.
• Comfort with daily engagement and conversion loops (you like replying, prompting, and moving high-intent people toward sign-up).
• Data-aware: you track what you ship and iterate based on results.

Nice to have

• Product Hunt/waitlist campaign experience.
• Basic UTM/GA/PostHog familiarity.
• Interest in travel behavior and creator economy.

Voice & vibe (guardrails)

Core: “Your travel friend”—curious, helpful, upbeat; never sales-y.

IG/TikTok: conversational, playful hooks; show the product doing work for users.

Threads: behind-the-scenes + founder POV + quick polls; earnest, not performative.

How we work

• Vancouver or Toronto preferred.
• Remote, async-friendly; PST overlap.
• Weekly syncs.
• Logos/colors ready; we’ll collaborate on templates.

Terms

• Comp: Equity-only (0.5–1.5%), discussed after a 60–90 day trial with milestone goals.
• No collab budget initially; we’ll prioritize scrappy, high-leverage execution.

Apply with

1. Links to accounts you’ve run or posts you’ve made.
2. Three week-1 post ideas (hook + 1–2 lines on execution).
3. One conversion loop you’d run in week 1 to drive sign-ups (and how you’d measure it).

Landing page: https://signup.mytravelpalette.com

Instagram: https://www.instagram.com/yourtravelpalette/

TikTok: https://www.tiktok.com/@yourtravelpalette