Digital Content Creator

About the Role:
Yoodesk Office Solutions is looking for a creative and detail-oriented Digital Content Creator to bring our ergonomic furniture brand to life through compelling visuals and digital content. You will be responsible for creating high-quality product photos, engaging videos, and visually striking content to drive traffic and conversions on our e-commerce platforms and social media channels.

Key Responsibilities:

1. Product Photography & Videography:
   * Capture professional-grade images and videos of standing desks and accessories for platforms like Amazon, the company website, and social media.
   * Create lifestyle photos and videos showcasing the products in real-world settings.
   * Deliver tutorial, demo, and explainer videos highlighting product features.

2. Content Creation for Marketing:
   * Develop visually appealing and brand-consistent content for social media platforms (Instagram, LinkedIn, YouTube, etc.).
   * Create short-form video content, including reels and stories, to engage audiences.
   * Collaborate with the marketing team to produce ad creatives for campaigns.

3. Editing & Post-Production:
   * Edit photos and videos using tools like Adobe Photoshop, Lightroom, Premiere Pro, or Canva.
   * Optimize visuals for different platforms (e.g., Amazon image guidelines, Instagram dimensions).

4.Content Strategy:
* Work closely with the marketing team to align content with branding and campaign goals.
* Stay updated on trends in visual content and adapt strategies to engage the audience effectively.

1. E-Commerce Focus: * Ensure all content adheres to e-commerce guidelines (e.g., Amazon product image requirements). * Produce content that highlights key ergonomic features and benefits of the products.

Qualifications:
* Proven experience in photography, videography, or visual content creation (portfolio required).
* Strong proficiency in photo and video editing tools (Adobe Suite, Final Cut Pro, Canva, etc.).
* Basic understanding of e-commerce platforms like Amazon and website content needs.
* Ability to think creatively and produce content that resonates with the target audience.
* Excellent time management and organizational skills to handle multiple projects simultaneously.

Preferred Skills:
* Experience creating content for lifestyle or product brands.
* Familiarity with ergonomic furniture or similar industries.
* Knowledge of social media trends and content optimization techniques.
* Graphic design skills are a plus.

Key Performance Indicators (KPIs):
* Deliver 20 high-quality product photos and 10 videos per month.
* Increase engagement (likes, shares, views) on social media by 10%.
* Improve product listing conversion rates by 10% with optimized visuals.
* Consistently meet deadlines for campaign and e-commerce content.

Why Join Yoodesk?

Work with a fast-growing ergonomic furniture startup revolutionizing workspaces in India.
Showcase your creativity and innovation in a role that combines design, photography, and marketing.
Flexible working arrangements with opportunities to grow alongside the brand.