B2B Growth Marketing Manager

About SonderMind

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android.

To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

About the Role

We are seeking a strategic and results-oriented B2B Growth Marketing Manager to drive our demand generation, sales enablement, and account-based marketing efforts as we build our nascent B2B business. In addition to its robust D2C business, SonderMind is expanding its national reach through various critical B2B businesses:

1. Partnering with health systems, to drive physician referrals of new patients;
2. Partnering with Veterans Affairs (VA);
3. Partnering with provider directories (e.g. ZocDoc and Psychology Today)
4. Partnerships with other payors and digital health partners

As B2B Growth Marketing Manager, you’ll be responsible for developing, executing, and optimizing marketing campaigns across multiple channels to generate qualified leads, engage critical enterprise partners, and increase revenue. The ideal candidate will have a proven track record of growing B2B businesses from 0 to 1, developing and executing company-wide growth strategies, managing paid advertising campaigns, creating organic, lifecycle, and content marketing collateral, leveraging data-driven insights. This is a very special opportunity to have a front-row seat to growing our B2B business into a robust engine of growth. This role reports directly to the Lead, B2B Growth Marketing.

Essential Functions

SonderMind is seeking a hands-on, strategic marketer responsible for driving growth through targeted demand generation, sales enablement, and account-based marketing strategies. This individual will work closely with sales to identify high-priority partners, develop customized engagement strategies, and execute multi-channel marketing campaigns to build pipeline and ultimately generate revenue. This is an individual contributor role but will collaborate extensively with cross-functional teams to adjust strategy, execute and measure impact. This is an execution-heavy role, and we are looking for a scrappy self-starter who is highly self-motivated, strategic, and low-ego, who gets high caliber work done with a bias for action.

What you’ll be doing:

• Health System Segmentation: Conduct analysis and segmentation in partnership with Sales to identify and tier target health systems based on opportunity size.
• Campaign Strategy & Execution: Design and lead 1:1 and 1:few ABM campaigns that align with each stage of the buyer journey, delivering personalized and impactful outreach through various channels, including paid media, email, content, direct mail, and events.
• Collaboration with Sales: Partner with sales leadership and marketing functions (content, product marketing, operations) to ensure messaging, campaign assets, and tactics resonate with targeted account audiences and address their specific needs and challenges.
• Budget Management: Manage the B2B marketing budget with a focus on ROI, prioritizing high-impact tactics that drive pipeline contribution and revenue growth.
• Develop sales enablement materials by creating pitch decks, one-pagers, case studies, white papers, thought leadership content, and other sales enablement materials to support the sales team in fostering relationships and closing deals with health systems.
• Design and execute targeted account-based marketing campaigns for high-priority health systems and referral partners, optimizing for engagement and conversion.
• Plan and organize webinars, conferences, and in-person events to connect with health systems and partners at industry-leading gatherings. You’ll be responsible for managing the SonderMind sponsorship and event activation at the HLTH, ViVE, and Behavioral Health Tech (BHT) conferences.
• Measure, track, analyze, and report on campaign performance, providing insights to leadership and recommended adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI. Forecast demand generation results and track progress against KPIs and revenue targets.
• Provider Marketing: Develop campaigns and content to engage therapists and psychiatrists, fostering a sense of support and community.

What does success look like?

• Seamless Sales Alignment: Establish a strong partnership with the Enterprise sales team, resulting in an efficient lead scoring, handoff, and follow-up process that improves lead-to-opportunity conversion rates.
• Achieve Health System Pipeline & Revenue Targets: Consistently meet/exceed quarterly and annual pipeline and revenue goals through successful demand gen campaigns that drive high-quality health system leads and conversions.
• High-Performing Campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing prospects through the funnel.
• Data-Driven Decision Making: Regularly analyze and leverage data to refine and enhance demand generation strategies, resulting in continuous improvements in campaign effectiveness and overall growth marketing performance.
• Cross-Functional Collaboration: Successfully partner with content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the partner journey.
• Elevated Brand Presence: Contribute to a strong SonderMind brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences.

Key Metrics

• MQLs and SQLs
• Provider referral growth
• Campaign ROI (CTR%)
• Customer acquisition cost (CAC)
• Customer lifetime value (LTV)

Who You Are

• Experience: 7+ years in demand generation, sales enablement, account-based marketing, or B2B growth marketing with a demonstrated ability to achieve lead and pipeline growth.
• Expertise: Strong understanding of B2B digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
• Technical Skills: Proficient in CRM, marketing automation platforms (e.g., SalesForce) and analytics tools (e.g., Google Analytics, Tableau, Looker).
• Analytical: A data-driven marketer who uses metrics to guide strategic decisions.
• Cross-Functional Partner: Proven track record of working cross-functionally with Sales and Enterprise counterparts
• Industry Knowledge: Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is strongly preferred. Experience marketing to health plans, health systems, payors, and physicians a plus.
• Startup Experience: Experience in a digital health growth-stage startup is a plus.

Our Benefits

The anticipated salary range for this role will be $108,000-135,000 per year.

As leaders in redesigning behavioral health, we walk the walk with our employees' benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Our benefits include:

• A commitment to fostering flexible hybrid work
• A generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
• Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
• 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
• Travel to Denver 1x a year for annual Shift gathering
• Fourteen (14) company holidays
• Company Shutdown between Christmas and New Years
• Supplemental life insurance, pet insurance coverage, commuter benefits and more!

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

Equal Opportunity

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.