Product Marketing Lead, Segments (Entrepreneur)

We are looking for a strategic product marketing leader for Klaviyo’s entrepreneur segment. This role will be responsible for driving business results, working closely with cross-functional GTM leadership and key product groups.

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This is a high impact position, supporting one of Klaviyo’s 3 core market segments. This role requires a strong cross-functional collaborator, who will work across both product-led and sales-led customer journeys. You will partner closely across sales and enablement, lifecycle and demand gen programs, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo’s success.

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The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs, and enjoy developing compelling storytelling and messaging. You have extensive experience building programs and experiences that scale, as well as proven success enabling sales teams to communicate our unique value proposition.

How You'll Make a Difference

• Differentiated Positioning & Messaging: Develop compelling messaging and positioning frameworks, tailored to the needs of our Entrepreneur segment, that clearly differentiate Klaviyo from competitors
• Subject Matter Expertise: Be an expert on the segment for the Klaviyo organization, including:
  • - Building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee
  • Tracking market and competitive trends
  • Defining our ideal customer profile and developing TAM/SAM
• GTM Strategy: translate positioning and messaging frameworks into thoughtful go-to-market plans across sales-led and self-service buying motions, including:
  • - Identifying key growth levers needed to meet targets
  • Defining prioritized target audiences and value propositions
  • Developing sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership
• Sales Enablement: Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling
• Drive the Business: Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials

Who You Are

• 8+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
• Experience working closely with large sales organizations, supporting complex sales cycles with buyers that have multiple decision makers
• Data-driven strategic thinker, who thrives at turning quantitative insights into compelling messaging, and can build a plan while operating with urgency in a fast-paced environment
• Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
• Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
• Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
• Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines