Marketing Specialist

We’re seeking highly motivated Marketing Specialist.

Role Description:
Market research and analysis: Understanding the target market, competitor landscape, and industry trends to inform marketing strategies.
Product positioning and messaging: Developing a clear value proposition and messaging that highlights the unique benefits of the SaaS product.
Content creation: Creating engaging content like blog posts, whitepapers, case studies, webinars, and videos to educate potential customers and build brand awareness.
Lead generation: Implementing strategies to attract qualified leads through various channels like email marketing, paid advertising, social media, and SEO.
Sales enablement: Providing sales teams with the necessary marketing materials and training to effectively present the product and close deals.
Campaign management: Designing and executing targeted marketing campaigns across different channels to reach the right audience.
Customer lifecycle marketing: Engaging with customers at every stage of their journey, from acquisition to retention and expansion.
Data analysis and reporting: Tracking key marketing metrics to measure campaign performance and identify areas for improvement.
Key requirements:
Minmum 4+ Years experience as a Marketing specialist.
Strong understanding of the SaaS business model: Understanding subscription-based pricing, customer acquisition costs, and churn rate.
Content Creation: Expertise in creating high quality relevant content appealing to B2B Audience
Digital marketing expertise: Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
Analytical skills: Ability to interpret data and use insights to inform marketing decisions.
Excellent communication skills: Effectively conveying the product value proposition to both internal and external audiences.
Collaboration skills: Working effectively with cross-functional teams including sales, product development, and customer success.