Senior Director, Integrated Marketing

Want to help us, help others? We’re hiring!

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

Join us! The GoFundMe team is seeking a dynamic, results-oriented Senior Director of Integrated Marketing to lead our integrated and product marketing management teams, driving growth, brand consideration, and engagement across digital and offline channels. This role requires a strategic thinker with hands-on experience in brand development, performance marketing, and data-informed decision-making. The Senior Director will be responsible for developing and executing comprehensive marketing strategies that grow fundraiser volume.

This is a hybrid position; candidates considered for this role will be located in San Francisco. There will be an in-office requirement of 2x a week.

The Job…

• Develop and implement a multi-channel marketing strategy to drive user acquisition, engagement, and retention for GoFundMe’s platform.
• Champion GoFundMe’s brand positioning to elevate brand awareness and drive consistency across all channels. Lead brand campaigns that enhance our reputation and build emotional connection with audiences.
• Oversee digital marketing efforts, including paid search, social media, email, content marketing, and SEO to drive growth, optimize ROI, and meet KPIs.
• Work closely with Product, Engineering, Data, Customer Support, and other departments to ensure alignment of marketing strategies with overall business goals.
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Utilize data and analytics to inform marketing strategies, measuring and reporting on the effectiveness of campaigns and initiatives. Regularly adjust strategies based on data insights.
• Develop and manage the marketing budget, allocating resources to maximize efficiency and effectiveness across channels.
• Stay informed on market trends, competitive landscape, and emerging technologies to identify new opportunities for growth and differentiation.

You…

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred.
• 10+ years of experience in strategic and holistic marketing, with at least 5 years in a leadership role, preferably within a digital platform or tech-focused company.
• Proven experience supporting product development and target ICPs and have executed key product and brand messaging in owned, earned and paid channels.
• Proven track record of driving growth and engagement through successful brand and performance marketing initiatives.
• Strong understanding of digital marketing channels and best practices, including paid media, SEO, content marketing, and social media.
• Demonstrated experience in managing and developing high-performing teams.
• Exceptional analytical skills with a data-driven mindset to evaluate performance and drive decision-making.
• Excellent communication, interpersonal, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment with a strong sense of ownership and accountability.

Preferred…

• Experience in a mission-driven organization or working with philanthropic/nonprofit brands.
• Familiarity with MarTech and analytics platforms, including Google Analytics, HubSpot, and others.
• Background in crisis communication and managing brand reputation.

Why you’ll love it here...

• Market competitive pay.
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions.
• 401(k) retirement plan with company matching.
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.
• A variety of mental and wellness programs to support employees.
• Generous paid parental leave and family planning stipend.
• Company provided life and disability coverages.
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday.
• Learning & development and recognition programs.
• “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company.
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups.
• Your work has a real purpose and will help change lives on a global scale.
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together.
• We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $229,000- $312,500 + bonus + equity + benefits. As this is a hybrid position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected].

Dedication to Diversity

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.