Creative Director

About You

The Creative Director will lead SGNL’s brand strategy, creative direction, and execution across all GTM channels, ensuring that our visual and narrative storytelling stands out in a competitive industry. This individual will oversee creative initiatives from concept to completion, collaborating with cross-functional teams to develop assets that support product launches, sales enablement, and brand awareness efforts. In this role, you will manage a network of contractors, with the potential to build an in-house creative team as SGNL scales. This position is ideal for a visionary leader with a strong design background, experience in digital content, and the ability to produce high-impact assets for a technical, security audience.

Qualifications

• 10+ years of experience in a creative role, with at least 5 years in a senior creative leadership position, ideally within the technology or cybersecurity sector
• Experience sourcing, vetting, and managing contractors or agencies, as well as direct management experience of in-house designers and creators
• A strong portfolio showcasing expertise in digital content creation, brand development, and integrated campaigns, with proven experience leading successful creative initiatives in fast-paced environments.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects), Figma, Hubspot, and other industry-standard design and video production tools
• A strategic and creative thinker with the ability to translate complex ideas into compelling visual and narrative content that drives business outcomes
• Demonstrated experience managing creative processes, from ideation to production, with a focus on delivering high-quality assets on time and within budget
• Strong cross-functional collaboration skills, with the ability to partner effectively with stakeholders in Product Marketing, Sales, Demand Generation, and external agencies
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and adapt to changing deadlines in a dynamic work environment. Demonstrates sound judgment in assessing when a deliverable needs to be “good enough” to meet business needs versus when to pursue perfection for high-stakes projects.
• Excellent communication and presentation skills, with the ability to articulate creative concepts and project status to both creative and non-creative audiences

Responsibilities

• Develop and lead SGNL’s brand strategy, defining a cohesive visual and narrative identity that captures our mission, differentiates us in the market, and resonates with target audiences in the identity security space
• Oversee the design and production of all creative assets, including website content, marketing collateral, social media graphics, videos, and presentations, ensuring brand consistency and quality across all deliverables
• Drive the creative process from concept through execution, collaborating closely with Product Marketing, Demand Generation, Sales, and other internal stakeholders to deliver impactful assets that align with strategic goals
• Lead creative direction for integrated campaigns, working with Marketing and Sales teams to ensure a unified look and feel across various channels and touchpoints, including web, email, events, and digital advertising. This includes developing and maintaining systems of self-serve design templates and assets that GTM teams can leverage independently.
• Establish SGNL as a recognizable and trusted brand in the identity security industry by delivering creative assets that enhance thought leadership and support content strategies around education, storytelling, and engagement
• Manage relationships with external contractors, agencies, and freelancers to support creative needs, while maintaining high standards for quality, consistency, and brand integrity
• Drive experimentation with new creative approaches, visual trends, and formats, continuously innovating to keep SGNL’s brand fresh, relevant, and engaging
• Provide leadership and mentorship to creative contributors, fostering an environment that encourages collaboration, creativity, and excellence in every project
• Plan for the expansion of the creative function, with the opportunity to build and lead an in-house team as SGNL grows

Additional Information

• Base salary range for this position: $150,000.00 - $225,000.00 per year*
• Eligible to participate in SGNL's Equity Incentive Plan

** Final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience and expertise, location, and other business considerations.*