Creative Director

About bio:cule:

bio:cule is a beauty brand that aims to bring the best of nature and science. It is part of EVOGEN, which is a humble and happy umbrella of good beauty brands. We make clean beauty products derived from natural ingredients and proven by science.

About the Role:

As a creative director you will be responsible for owning the design decisions, and creating design solutions with high visual impact for branding, marketing and product design.

The role requires you to be a strong strategic thinker as well as a ground level execution specialist, while managing, mentoring and leading a team of junior designers to help take the brand’s design journey from zero to one and beyond.

The ideal candidate for this role will bring a balanced mix of:

• Creativity

  Have a keen awareness of current trends in advertising and design. Extensive knowledge of design tools, software & systems, with a demonstrated ability to visualise concepts to create innovative solutions & ideas.

• Communication

Have excellent interpersonal and presentation skills to communicate design decisions & solutions to stakeholders and team members. Can clearly communicate the macro & micro across levels and teams.

• Leadership

Have the drive to train, mentor & hire talent resources in the creative team. Proven ability to give actionable feedback, host discussions and provide sustainable guidance to team members.

Roles & Responsibilities:

• Plan the layout and visuals for creative projects as well as print and digital publications, products and advertising.

• Create and maintain a vision for a company’s products and branding.

• Own & manage the creative process for the brand.

• Leading multiple projects from conception to completion in accordance with deadlines.

• Translate marketing & growth objectives into clear creative strategies.

• Work closely with multidisciplinary project teams, such as marketing, product & growth.

• Lead and direct the creative team in the production of all marketing collateral across channels.

• Ensure visual communication and brand standards are met.

• Review work, troubleshoot and provide feedback to creative teams.

• Remain actively involved in hiring and training the creative team.

*Must Have Skills: *

• Minimum of 5-6 years of relevant work experience.
• Excellent aesthetic sense and creative judgement.
• Ability to ideate based on user persona, target audience and industry trends.
• Stellar graphic design skills, demonstrated ability in a portfolio.
• Exemplary skills with softwares like Figma, Adobe suite (Photoshop, Illustrator, Premier Pro).
• Basic understanding of copy craft so that he/she can guide writers also in terms of brand comms.
• Bonus points if you have an Advertising/ Design Background (Education and Work Experience).

*Benefits: *

1. You get to make a measurable impact in India's $25B beauty & personal care industry.

2. You get to define the brand’s visual, communication and product design direction.

3. You get to own and craft the creative direction with complete autonomy and freedom.

Location:

Gurugram, Delhi-NCR