Affiliate Manager (MENA)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Primary: KOL Management
• Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network.
• Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates.
• Maintain consistent and effective communication with affiliates to build strong relationships.
• Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness.
• Develop and implement promotional campaigns with a strong focus on maximizing ROI.
• Build reports using internal data to track and optimize the overall performance of the affiliate channel.

• Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market.

• Secondary : SEO/ASO

• Act as primary POC on the regional team to identify and act on backlink building, content strategy, messaging, and partnership opportunities.

• Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website.

• Interact with external vendors to build backlinks to our website and implement our link building strategy.

• Keep track of Binance’s backlink profile to maintain healthy links.

• Research and understand the crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis.

• Optimize on-page elements, including meta tags, headers, URLs, and content, to improve search engine visibility.

• Develop and execute ASO strategies and competitor analysis to improve app store rankings and increase downloads for our mobile applications.

• Collaborate with the content, design, and global SEO teams to ensure SEO and ASO best practices are implemented across all digital assets.

Requirements:

• Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space.
• Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
• A business development background is a plus.
• Strong interpersonal skills with the ability to build relationships and manage a diverse community.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Experience as an SEO and ASO Specialist or similar role is a plus.
• Experience in working with media, celebrities, key partners, or influencers.
• Fluency in Arabic & English is required to effectively coordinate with partners and stakeholders.