Ad Measurement Lead

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.

You will play an integral role in building ad measurement and research strategy. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders.

Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners.

For New York Only - The estimated annual salary for this position is between $87,000 - $130,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
• Cultivate strategic relationships with the agency analytics team.
• Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally.
• Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers.
• Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges.
• Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams.
• Continuously challenge and improve our array of existing measurement solutions.
• Provide guidance and mentorship to junior teammates through knowledge sharing and training.

We're excited if you have

• 4-7 years' experience in campaign analytics, attribution, measurement, or research. Media experience (TV, video, digital) is preferred.
• Experience in ad effectiveness studies with third-party measurement vendors such as (Kantar, Nielsen, comScore, Experian, Foursquare, InMarket, iSpot, NCS, Crossix, IQVIA etc.) is preferred.
• Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred.
• Ability to run analyses utilizing SQL, Excel, Tableau or similar tools.
• Ability to work with ambiguous data to create insights that reflect strong business judgment.
• Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences.
• Present comfortably to senior level clients independently.
• Ability to collaborate with cross-functional teams and build close relationships within and across teams.
• Ability to work independently with agility and prioritize effectively with a strong sense of urgency.

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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